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posted by martyb on Tuesday June 03 2014, @06:42AM   Printer-friendly
from the what-you-don't-know-won't-hurt-us dept.

Comcast's been irking a large segment of the internet again this week. This time, though, it doesn't have anything to do with their pro-merger mania, their stance on net neutrality, or the problems with their actual service. The latest kerfuffle is all about a thirty-second commercial -- one that doesn't even seem to get the basics of its own technology right.

The ad in question is for Xfinity Internet, and how it's supposedly so fast that "real gamers" won't notice buffering or lag when they play online. The problem is that the game shown in the ad is Ubisoft's Trials Fusion, which notably does not have any online gameplay. The game modes shown in the ad are only played offline, and would look and feel identical if the Wi-Fi were completely turned off.

Notice how smoothly your Blu-ray is playing? That's the speed of Comcast Internet!

 
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  • (Score: 3, Insightful) by davester666 on Tuesday June 03 2014, @07:52AM

    by davester666 (155) on Tuesday June 03 2014, @07:52AM (#50555)

    What else can they do? Show a shot of somebody trying to view a Netflix movie watching a 'buffering' message onscreen?

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  • (Score: 2) by zocalo on Tuesday June 03 2014, @08:10AM

    by zocalo (302) on Tuesday June 03 2014, @08:10AM (#50558)
    It's marketing. I'm slightly surprised that they didn't show that (not on a Comcast cable though) before showing the user throwing money at Comcast for a much better streaming experience thanks to not having that pesky Net Neutrality stuff stopping them from shaking down Netflix for peering. Nothing like getting making your argument anyway and anywhere you can when in full-on lobbying mode.

    Of course, they would probably have still messed it up by concluding with the now supposedly happy (if somewhat poorer) Comcast user watching a DVD or obviously torrented .mp4.
    --
    UNIX? They're not even circumcised! Savages!