SoylentNews is people
SoylentNews
posted by
Fnord666
on Wednesday October 11 2017, @04:41PM
from the better-sell-screwdrivers-also dept.
from the better-sell-screwdrivers-also dept.
Ikea will start experimenting with selling its famous flatpack furniture through online retailers as part of a wider push to become more accessible to shoppers.
The Swedish chain - known for its vast edge-of-town outlets - is also testing a smaller city centre store format.
Other innovations include order and pick-up points and standalone kitchen showrooms.
The moves are a response to changing shopping patterns.
Ikea has has not said which websites will be part of the test, but Amazon and Alibaba are thought to be likely contenders.
The chain sells many of its 9,500 products on its own website, but was a late arrival to the online retail market.
Waiting on an endless line at the checkout is the best part about buying Ikea's goods.
This discussion has been archived.
No new comments can be posted.
Ikea to Sell Online on Third-Party Sites
|
Log In/Create an Account
| Top
| 29 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
Either I'm dead or my watch has stopped.
-- Groucho Marx's last words
(Score: 1, Funny) by Anonymous Coward on Wednesday October 11 2017, @05:16PM (6 children)
"Waiting on an endless line" implies waiters are offering impulse items to customers waiting in an endless line. Think of the jobs that can be created for pushy sales to captive customers.
(Score: 0) by Anonymous Coward on Wednesday October 11 2017, @05:26PM (2 children)
Job posting:
Ikea is looking for sales people who are willing to double as punching bags...and not fight back.
(it's always a bad idea to hit the customers, even if they are hitting the staff).
(Score: 2) by bob_super on Wednesday October 11 2017, @06:13PM
Every member of the crew will get a free Protektor and MoufGaard, and optionally a Kuup.
(Score: 0) by Anonymous Coward on Wednesday October 11 2017, @07:30PM
Ikea is looking for sales people who are willing to double as punching bags
Jobs for Nazis!
(Score: 2, Insightful) by i286NiNJA on Wednesday October 11 2017, @06:12PM (1 child)
That sounds awful please never mention this idea again. It sounds exactly like someone's idea of a good idea.
(Score: 2) by t-3 on Wednesday October 11 2017, @10:46PM
Nothing to fear in that idea. Retailers know that the checkout line is when the customer is at the most volatile and lay likely to make additional purchases, and thus speed and service are priorities. Don't give your customers a chance to think! Skillfully arranged and run stores will place temptation after temptation in front of you, and get your money out your pocket before you do any kind of cost analysis or rethink your decisions.
(Score: 0) by Anonymous Coward on Thursday October 12 2017, @01:09AM
The airline industry is already perusing this. I give it 2 years before they have people walking along the boarding lines asking people if they want to pay to jump 10 people ahead in line. You can already pay to bypass most of the the security screening line. Remember all those award miles? They've recently came out with a new class of seats where you don't earn miles when purchasing them.