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posted by martyb on Monday October 16 2017, @08:53AM   Printer-friendly
from the virgin-territory dept.

Richard Branson, the billionaire behind the Virgin brand, has reportedly invested an undisclosed sum in Elon Musk's barmy Hyperloop supersonic tube train project.

Beardy gets to join the Hyperfruitloop board, according to the Beeb, and the firm will also add its ubiquitous Virgin moniker to Musk's firm's name, meaning it will now be known as Virgin Hyperloop One.

The rebrand and ascension of Branson to the board suggests that a large sum has made its way from billionaire Beardy into Hyperloop's coffers, though terms of the deal were not revealed.

"Ever since our creation, Virgin has been known for disruption and investing in innovative companies," burbled Beardy's PR flunkies. "Importantly, Virgin Hyperloop One will be all-electric and the team is working on ensuing it is a responsible and sustainable form of transport too."

"Virgin Hyperloop?"


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  • (Score: 2) by Nuke on Monday October 16 2017, @10:21PM (1 child)

    by Nuke (3162) on Monday October 16 2017, @10:21PM (#583190)

    what is with this "Virgin" moniker that Branson loves so much

    Ostensibly, it is because his company is (or originally was) registered in the Virgin Islands. Tax haven, I suppose.

    OTOH, it is said that it is because the only people who would travel on his planes and trains are ones who have never done it before.

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  • (Score: 2) by Grishnakh on Tuesday October 17 2017, @01:20AM

    by Grishnakh (2831) on Tuesday October 17 2017, @01:20AM (#583245)

    No, I broke down and looked it up on Wikipedia. It came from his first record company back around 1971; his employees came up with the name because they were all completely inexperienced at business. For whatever reason, after that he just stuck with it for all his ventures.

    I did see one really great thing about the guy on his Wikipedia bio: he absolutely hates neckties, and even jokes about cutting them off of people.