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posted by Fnord666 on Monday December 04 2017, @06:37AM   Printer-friendly
from the tchotchkes dept.

Barnes & Noble will shift to smaller stores and is turning to books to attempt to save its business:

The retailer had hoped that toys, games and other items would shore up its results, especially as Amazon.com Inc. ate away at its traditional business. But its non-book sales have flagged the past two quarters, and now the company is putting its focus back firmly on reading.

Barnes & Noble will "place a greater emphasis on books, while further narrowing our non-book assortment," Chief Executive Officer Demos Parneros said in a statement.

The failed foray is just one of the challenges bearing down on the chain. Customer traffic is down, and Barnes & Noble is losing market share. Though the release of "Harry Potter and the Cursed Child" reinvigorated sales a year ago, the company is now paying for that blip: Same-store sales fell 6.3 percent last quarter, with about half of that decline coming from the drop-off in Harry Potter demand.

Barnes & Noble's Nook e-book business also has languished, a further sign of Amazon's tightening grip on readers. It all added up to a loss of 41 cents a share in the fiscal second quarter, compared with a deficit of 29 cents a year earlier. Analysts projected a 26-cent loss for the period, which ended Oct. 28.

Barnes & Noble may benefit from short leases, allowing it to close or downsize stores as needed. New stores may be only about 40% as large as the average existing location.

Headline credit where it is due.

Also at WSJ:

"There's too much stuff in the stores," said Barnes & Noble Inc. Chief Executive Demos Parneros, in an interview after the company's earnings call. "We're drawing a line in the sand and reducing the assortment of gift items and what I'd call tchotchkes. For example, we love journals. But we have way too many. We're refocusing on books."

Related: Amazon Opens Physical Bookstore in Seattle
Amazon Books Opens in New York City


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  • (Score: 2, Informative) by jman on Tuesday December 05 2017, @12:01PM

    by jman (6085) on Tuesday December 05 2017, @12:01PM (#605585) Homepage
    Last used B&N in 2003, when it was worth it getting their discount card to purchase the Gary Larson 2-Volume complete Far Side collection.

    Having the card, then proceeded to spend around a thousand dollars on books in the ensuing year.

    When the year was up, they wanted to charge a fee for continued use of the card.

    I countered, saying they had become my exclusive source for books, and wouldn't they rather just keep me as a customer?

    No, they just had to have the $15 (or whatever it was.)

    A small amount, but it cost them a customer. Have set foot in one maybe three times since then, but no purchases.

    These days, it's either Half Price (used), Book People (local, new), or the ever-gobbling behemoth Amazon.

    Sorry, B&N. You had your chance to keep a customer that still prefers dead trees to screens.
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