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posted by martyb on Thursday December 07, @11:55AM   Printer-friendly
from the ad-vanced-protection dept.

Ads are just a fact of life in mobile apps. You can't completely avoid them, but there are some ad implementations that are so annoying that Google has explicitly disallowed them from the Play Store. Remember Airpush? The current advertising scourge is ad-infused lock screens, which have shown up in previously safe apps like ES File Explorer, Peel, and Hotspot Shield VPN. Google has finally listened to our pleading, and lock screen ads are no longer allowed in the Play Store.

Technically, the new policy is a bit more nuanced than "no ads on the lock screen." Here's the new section on Google's developer monetization page.

Lockscreen Monetization

Unless the exclusive purpose of the app is that of a lockscreen, apps may not introduce ads or features that monetize the locked display of a device.

So, an app that bills itself as a photo editor, VPN, or file explorer cannot also cram a new lock screen on your device that's infested with ads. However, an app that is actually a lock screen can still monetize with ads. Presumably, you know what you're getting when you install a lock screen app.

Source: http://www.androidpolice.com/2017/11/30/google-finally-bans-apps-include-shady-lock-screen-ads/


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  • (Score: 2, Funny) by Anonymous Coward on Thursday December 07, @07:39PM (1 child)

    by Anonymous Coward on Thursday December 07, @07:39PM (#606960)

    "We have narrowed the parameters of this profile"
    "Excellent, what are the new findings"
    "We are not 95% sure he is one of these 10 gender-types!"

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  • (Score: 2, Interesting) by Anonymous Coward on Thursday December 07, @09:08PM

    by Anonymous Coward on Thursday December 07, @09:08PM (#606991)

    Not quite.

    We show that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.

    -- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3625324/ [nih.gov]

    This study compares the accuracy of human and computer-based personality judgments, using a sample of 86,220 volunteers who completed a 100-item personality questionnaire. We show that (i) computer predictions based on a generic digital footprint (Facebook Likes) are more accurate (r = 0.56) than those made by the participants’ Facebook friends using a personality questionnaire (r = 0.49); (ii) computer models show higher interjudge agreement; and (iii) computer personality judgments have higher external validity when predicting life outcomes such as substance use, political attitudes, and physical health; for some outcomes, they even outperform the self-rated personality scores.

    -- http://www.pnas.org/content/112/4/1036 [pnas.org]

    etcetc