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posted by martyb on Friday December 15 2017, @01:18PM   Printer-friendly
from the for-when-they-are-earth-shattering-kabooms dept.

Intended to serve doomsday preppers and other survivalists, Wise Co.'s supply chain is being stretched by extreme weather events:

Jackson is the 42-year-old chief executive officer of Wise Co., a leading brand in survival foods, that is, Mylar pouches of freeze-dried meals such as Savory Stroganoff and Loaded Baked Potato Casserole designed to remain edible on shelves for a quarter century. Over the past several years, the prepper phenomenon—people geared for imminent disaster—has come out of the backwoods via shows like the National Geographic Channel's Doomsday Prepper and media reports of the very rich and very worried buying and fortifying luxury bunkers. Jackson's been positioning Wise to feed the trend. During the call, he felt a rush of conflicting emotions—not so much from the prospect of getting a fat government contract while legions of people suffer, but because the windfall could derail his business strategy. A 2-million-serving order will increase his sales for 2017 about 15 percent but stretch his supply more than he's comfortable with; his answer to Lee was not an easy yes.


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  • (Score: 5, Interesting) by idiot_king on Friday December 15 2017, @02:44PM (1 child)

    by idiot_king (6587) on Friday December 15 2017, @02:44PM (#610298)

    ...if much of their sales was due to Trump's election. But at this point, what's the difference between a natural disaster and Unser Fuhrer?
    But I guess that's a good thing about capitalism, no? If you collectively screw yourself hard enough, someone will be willing to sell you a disaster kit. They should come with a printed "Marx told you so" on the label...

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  • (Score: 2) by realDonaldTrump on Friday December 15 2017, @09:19PM

    by realDonaldTrump (6614) on Friday December 15 2017, @09:19PM (#610476) Homepage Journal

    So true! Our economy has been doing tremendously since my election. Stocks hitting record highs. 700,000 new #JOBS [twitter.com]. Costco reporting huge profits from our great middle class. Under Armour, fabulous merger proposal. Bitcoin hitting record highs. And we haven't even passed the BIGGEST TAX CUT EVER, we call it the Tax Cuts & Jobs Act. Maybe, probably, before Christmas. I have pen in hand. I will be at my desk, pen in hand! I am sitting in the Oval Office with a pen in hand. In Washington, waiting for our Congress to give it to me. 🇺🇸