Stories
Slash Boxes
Comments

SoylentNews is people

posted by martyb on Friday December 15 2017, @01:18PM   Printer-friendly
from the for-when-they-are-earth-shattering-kabooms dept.

Intended to serve doomsday preppers and other survivalists, Wise Co.'s supply chain is being stretched by extreme weather events:

Jackson is the 42-year-old chief executive officer of Wise Co., a leading brand in survival foods, that is, Mylar pouches of freeze-dried meals such as Savory Stroganoff and Loaded Baked Potato Casserole designed to remain edible on shelves for a quarter century. Over the past several years, the prepper phenomenon—people geared for imminent disaster—has come out of the backwoods via shows like the National Geographic Channel's Doomsday Prepper and media reports of the very rich and very worried buying and fortifying luxury bunkers. Jackson's been positioning Wise to feed the trend. During the call, he felt a rush of conflicting emotions—not so much from the prospect of getting a fat government contract while legions of people suffer, but because the windfall could derail his business strategy. A 2-million-serving order will increase his sales for 2017 about 15 percent but stretch his supply more than he's comfortable with; his answer to Lee was not an easy yes.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 1, Disagree) by Anonymous Coward on Friday December 15 2017, @03:58PM (1 child)

    by Anonymous Coward on Friday December 15 2017, @03:58PM (#610324)

    MRE's shelf life is only 3 years or so, not exactly meant for long term disaster preparedness.

    Starting Score:    0  points
    Moderation   +1  
       Informative=1, Disagree=1, Total=2
    Extra 'Disagree' Modifier   0  

    Total Score:   1  
  • (Score: 3, Insightful) by khallow on Friday December 15 2017, @08:12PM

    by khallow (3766) Subscriber Badge on Friday December 15 2017, @08:12PM (#610426) Journal

    MRE's shelf life is only 3 years or so, not exactly meant for long term disaster preparedness.

    That's not a problem since the US doesn't do long term disaster preparedness at the institutional level. Heard of the same thing happening with sand bags through a friend. A municipality didn't have the money to ship themselves sand bags ahead of time by cheap ground shipping, but they were sure they would have the money to pay to have those sand bags airlifted to them in the middle of a disaster area.

    Fortunately, like most parts of the world, the US has disasters all the time and hence, has to develop a considerable emergency response infrastructure despite its failings above. Here, the usual poor planning at the government levels will fund plenty of survivalist food purchases in the coming years.