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posted by martyb on Friday December 15 2017, @01:18PM   Printer-friendly
from the for-when-they-are-earth-shattering-kabooms dept.

Intended to serve doomsday preppers and other survivalists, Wise Co.'s supply chain is being stretched by extreme weather events:

Jackson is the 42-year-old chief executive officer of Wise Co., a leading brand in survival foods, that is, Mylar pouches of freeze-dried meals such as Savory Stroganoff and Loaded Baked Potato Casserole designed to remain edible on shelves for a quarter century. Over the past several years, the prepper phenomenon—people geared for imminent disaster—has come out of the backwoods via shows like the National Geographic Channel's Doomsday Prepper and media reports of the very rich and very worried buying and fortifying luxury bunkers. Jackson's been positioning Wise to feed the trend. During the call, he felt a rush of conflicting emotions—not so much from the prospect of getting a fat government contract while legions of people suffer, but because the windfall could derail his business strategy. A 2-million-serving order will increase his sales for 2017 about 15 percent but stretch his supply more than he's comfortable with; his answer to Lee was not an easy yes.

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  • (Score: 3, Funny) by darkfeline on Friday December 15 2017, @10:30PM (1 child)

    by darkfeline (1030) on Friday December 15 2017, @10:30PM (#610512) Homepage

    I guess people who regularly eat Soylent get a free pass, the powder has a one year best-by shelf life.

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  • (Score: 0) by Anonymous Coward on Saturday December 16 2017, @06:38PM

    by Anonymous Coward on Saturday December 16 2017, @06:38PM (#610757)

    If you deep freeze foods like that (by that I also include protein powders like Soylent), they can keep indefinately. A chest freezer can be obtained relatively inexpensively, although placing the chest freezer somewhere requires room and a power outlet.

    Nevermind the fact that if there is a disaster and there is no power--the freezer, if full, and kept mostly closed, will keep your food that will last a year at room temperature in good condition for long enough for you to get killed by someone else because you forgot to also buy defenses, or they'll also last long enough for the government to re-establish control and allow for all such utilitarian problems to be resolved.

    Try to keep a few months supply of various medical items, non-perishable stuff (band-aids and various ointments that seem to last...) and then rotate them out now and then, too. You never know when bugs or people or small children/animals can get at stuff you think is safe and untouched..