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posted by mrpg on Friday December 22 2017, @02:06PM   Printer-friendly
from the soylent-blockchain dept.

The Long Island Iced Tea Corporation is exactly what it sounds like: a company that sells people bottled iced tea and lemonade. But today the company announced a significant change of strategy that would start with changing its name to "Long Blockchain Corporation."

The company was "shifting its primary corporate focus towards the exploration of and investment in opportunities that leverage the benefits of blockchain technology," the company said in a Thursday morning press release. "Emerging blockchain technologies are creating a fundamental paradigm shift across the global marketplace," the company said.

[...] The company isn't getting out of the iced tea business. "The Company will continue to operate Long Island Brand Beverages, LLC as a wholly-owned subsidiary," the company writes in its press release.

[...] The former Long Island Iced Tea Company is following the lead of other companies that have seen their value skyrocket after announcing blockchain-related moves. One small financial technology company saw its value skyrocket after it announced a blockchain-related acquisition. In October, a biotech company saw its value skyrocket after it renamed itself "Riot Blockchain."

Iced tea company rebrands as "Long Blockchain" and stock price triples

$24 million iced tea company says it's pivoting to the blockchain, and its stock jumps 200%

Update: Bitcoin Tumbles Below $14,000 as Investors Face ‘Reality Check'


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  • (Score: 2) by nobu_the_bard on Friday December 22 2017, @03:01PM (10 children)

    by nobu_the_bard (6373) on Friday December 22 2017, @03:01PM (#613210)

    This might have gone over some peoples' heads, but the name was already a joke. A "Long Island Ice Tea" is a mixed alcoholic drink in North America that originated during prohibition. It has a deliberately misleading name. It's often used by "clever" people to "fool" non-drinkers into accepting an alcoholic drink (or so goes the rumor - never seen it done successfully in person).

    I don't know if its a purely American joke or not, but was surprised to see no reports mentioning this.

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  • (Score: 2) by Nerdfest on Friday December 22 2017, @03:04PM (4 children)

    by Nerdfest (80) on Friday December 22 2017, @03:04PM (#613211)

    Can verify ... have seen done successfully in person. Ah, we all still talk about it :)

    • (Score: 3, Informative) by bob_super on Friday December 22 2017, @05:24PM (3 children)

      by bob_super (1357) on Friday December 22 2017, @05:24PM (#613249)

      That's a pretty dumb joke. Did you just throw away the drink after that person noticed the alcohol after the first sip, or was it a Hollywood/SFV miracle where the person who was against something totally embraces it after being tricked ?

      • (Score: 0) by Anonymous Coward on Friday December 22 2017, @06:08PM (2 children)

        by Anonymous Coward on Friday December 22 2017, @06:08PM (#613264)

        Or was the duped person not able to tell there was alcohol? Some long islands mask the alcohol taste pretty well, and if someone has no drinking experience it could just taste a bit off.

        • (Score: 3, Funny) by Nerdfest on Friday December 22 2017, @06:13PM

          by Nerdfest (80) on Friday December 22 2017, @06:13PM (#613269)

          I think he claims he couldn't tell. Still talks about what a great night out it was though.

        • (Score: 3, Informative) by Azuma Hazuki on Friday December 22 2017, @08:04PM

          by Azuma Hazuki (5086) on Friday December 22 2017, @08:04PM (#613341) Journal

          Oh yeah, I ordered one on my 25th birthday (I am normally completely teetotal, and let me tell you, with 2 jobs one of which is food service, teetotal is hard...) knowing what it was. It went down nice and easy, and I really could not tell it was alcoholic from the taste. ...the way the sidewalk kept tilting, now, that was a pretty good clue :)

          --
          I am "that girl" your mother warned you about...
  • (Score: 2) by tangomargarine on Friday December 22 2017, @04:09PM (4 children)

    by tangomargarine (667) on Friday December 22 2017, @04:09PM (#613231)

    It has a deliberately misleading name. It's often used by "clever" people to "fool" non-drinkers into accepting an alcoholic drink (or so goes the rumor - never seen it done successfully in person).

    The explanation I've heard is that when properly made, it's supposed to taste like iced tea, even though there's none in it. Wikipedia claims it's because the Coke gives it an iced tea-like color.

    --
    "Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
    • (Score: 2) by nobu_the_bard on Friday December 22 2017, @05:35PM (3 children)

      by nobu_the_bard (6373) on Friday December 22 2017, @05:35PM (#613254)

      Must be more than one recipe, I don't think there's Coke in the version I was shown.

      • (Score: 2) by mhajicek on Friday December 22 2017, @05:48PM

        by mhajicek (51) on Friday December 22 2017, @05:48PM (#613258)

        There are dozens of recipes, but all that I've seen have a splash of coke.

        --
        The spacelike surfaces of time foliations can have a cusp at the surface of discontinuity. - P. Hajicek
      • (Score: 2) by tangomargarine on Friday December 22 2017, @05:50PM

        by tangomargarine (667) on Friday December 22 2017, @05:50PM (#613259)

        Inasmuch as there's more than one recipe for the vast majority of cocktails, sure. I mean, Wikipedia cites the International Bartenders Association recipe, so seems legit.

        Most variants use equal parts of the main liquors, but include a smaller amount of triple sec (or other orange-flavored liqueur). Close variants often replace the sour mix with lemon juice, replace the cola with diet cola or actual iced tea, or add white crème de menthe. Most variants do not include any tea.

        http://iba-world.com/cocktails/long-island-iced-tea/ [iba-world.com]

        --
        "Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
      • (Score: 2) by t-3 on Friday December 22 2017, @07:13PM

        by t-3 (4907) on Friday December 22 2017, @07:13PM (#613306)

        The long island has more variants than any other mixed drink I know of. My personal favorite is the blue motherfucker: Sprite and blue Curacao in lieu of coke.