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posted by mrpg on Friday December 22 2017, @02:06PM   Printer-friendly
from the soylent-blockchain dept.

The Long Island Iced Tea Corporation is exactly what it sounds like: a company that sells people bottled iced tea and lemonade. But today the company announced a significant change of strategy that would start with changing its name to "Long Blockchain Corporation."

The company was "shifting its primary corporate focus towards the exploration of and investment in opportunities that leverage the benefits of blockchain technology," the company said in a Thursday morning press release. "Emerging blockchain technologies are creating a fundamental paradigm shift across the global marketplace," the company said.

[...] The company isn't getting out of the iced tea business. "The Company will continue to operate Long Island Brand Beverages, LLC as a wholly-owned subsidiary," the company writes in its press release.

[...] The former Long Island Iced Tea Company is following the lead of other companies that have seen their value skyrocket after announcing blockchain-related moves. One small financial technology company saw its value skyrocket after it announced a blockchain-related acquisition. In October, a biotech company saw its value skyrocket after it renamed itself "Riot Blockchain."

Iced tea company rebrands as "Long Blockchain" and stock price triples

$24 million iced tea company says it's pivoting to the blockchain, and its stock jumps 200%

Update: Bitcoin Tumbles Below $14,000 as Investors Face ‘Reality Check'


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  • (Score: 0) by Anonymous Coward on Friday December 22 2017, @06:08PM (2 children)

    by Anonymous Coward on Friday December 22 2017, @06:08PM (#613264)

    Or was the duped person not able to tell there was alcohol? Some long islands mask the alcohol taste pretty well, and if someone has no drinking experience it could just taste a bit off.

  • (Score: 3, Funny) by Nerdfest on Friday December 22 2017, @06:13PM

    by Nerdfest (80) on Friday December 22 2017, @06:13PM (#613269)

    I think he claims he couldn't tell. Still talks about what a great night out it was though.

  • (Score: 3, Informative) by Azuma Hazuki on Friday December 22 2017, @08:04PM

    by Azuma Hazuki (5086) on Friday December 22 2017, @08:04PM (#613341) Journal

    Oh yeah, I ordered one on my 25th birthday (I am normally completely teetotal, and let me tell you, with 2 jobs one of which is food service, teetotal is hard...) knowing what it was. It went down nice and easy, and I really could not tell it was alcoholic from the taste. ...the way the sidewalk kept tilting, now, that was a pretty good clue :)

    --
    I am "that girl" your mother warned you about...