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posted by mrpg on Friday December 22 2017, @02:06PM   Printer-friendly
from the soylent-blockchain dept.

The Long Island Iced Tea Corporation is exactly what it sounds like: a company that sells people bottled iced tea and lemonade. But today the company announced a significant change of strategy that would start with changing its name to "Long Blockchain Corporation."

The company was "shifting its primary corporate focus towards the exploration of and investment in opportunities that leverage the benefits of blockchain technology," the company said in a Thursday morning press release. "Emerging blockchain technologies are creating a fundamental paradigm shift across the global marketplace," the company said.

[...] The company isn't getting out of the iced tea business. "The Company will continue to operate Long Island Brand Beverages, LLC as a wholly-owned subsidiary," the company writes in its press release.

[...] The former Long Island Iced Tea Company is following the lead of other companies that have seen their value skyrocket after announcing blockchain-related moves. One small financial technology company saw its value skyrocket after it announced a blockchain-related acquisition. In October, a biotech company saw its value skyrocket after it renamed itself "Riot Blockchain."

Iced tea company rebrands as "Long Blockchain" and stock price triples

$24 million iced tea company says it's pivoting to the blockchain, and its stock jumps 200%

Update: Bitcoin Tumbles Below $14,000 as Investors Face ‘Reality Check'


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  • (Score: 2) by Thexalon on Friday December 22 2017, @06:46PM

    by Thexalon (636) on Friday December 22 2017, @06:46PM (#613288)

    If anyone definitively knew how long a bubble would last, they could make a ton of money in that prediction:
    1. Go long on the assets in the bubble until the predicted end of the bubble.
    2. Sell, then go short just before the bubble bursts.

    Many people have tried this. Most of them don't succeed.

    --
    The only thing that stops a bad guy with a compiler is a good guy with a compiler.
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