Gizmodo reports:
A team of four researchers found [PDF] that 22 to 43 percent of their test subjects would download and run an unknown executable file for payments ranging from as low as $0.01 to $1.
The researchers used Amazon's Mechanical Turk to conduct the experiment. Participants were asked to download a program onto their systems and run it for an hour. They did not know what the program actually did. As the amount offered to run the program was increased from $0.01 to $10 over five weeks, the percentage of users who ran the program grew steadily and topped out at 43 percent.
(Score: 1) by jelizondo on Tuesday June 17 2014, @03:05AM
Ahh! To be young and candid!
The percentage of people who would run an unknown application is probably higher in the wild; just tell them they need "abc" program to see the latest video from the Kardashians (or however it is spelt.)
Now, get off my lawn!