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How Close are we to Peak Social Media?

posted by martyb on Tuesday February 13 2018, @11:18AM   
from the hit-the-hate-button dept.

An Anonymous Coward writes:

According to The Guardian, one of world’s biggest advertisers — Unilever — says it will avoid platforms that ‘create division’. It further threatens to take its ad purchases off Facebook and Google, if they cannot reign in hate and protect children. Their chief marketing officer says their online spending sometimes is "little better than a swamp in terms of its transparency".

If this finally is it, I say good riddance to surveillance capitalism.

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Original Submission

• Translation Translation (Score: 4, Insightful) by VLM on Tuesday February 13 2018, @01:11PM (1 child)

  by VLM (445) on Tuesday February 13 2018, @01:11PM (#637086)

  "little better than a swamp in terms of its transparency"

  Translation into English is someone's tired of paying lots of money for meaningless clicks and likes from bot farms.

  Unilever is a supermarket monopoly that literally owns about half the brands at my local supermarket, possibly more. My point being why would I buy a pint of ice cream merely because some bot farm in China clicked like on a Ben and Jerrys purchased promoted post?

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• Re:Translation (Score: 1, Interesting) by Anonymous Coward on Tuesday February 13 2018, @06:14PM

  by Anonymous Coward on Tuesday February 13 2018, @06:14PM (#637212)

  Yep. That's it right there. They and many others are tired of throwing their money away. All they needed was a little push.

  Parent