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posted by martyb on Tuesday February 13 2018, @11:18AM   Printer-friendly
from the hit-the-hate-button dept.

According to The Guardian, one of world’s biggest advertisers — Unilever — says it will avoid platforms that ‘create division’. It further threatens to take its ad purchases off Facebook and Google, if they cannot reign in hate and protect children. Their chief marketing officer says their online spending sometimes is "little better than a swamp in terms of its transparency".

If this finally is it, I say good riddance to surveillance capitalism.


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  • (Score: 2) by frojack on Tuesday February 13 2018, @06:26PM (3 children)

    by frojack (1554) on Tuesday February 13 2018, @06:26PM (#637214) Journal

    if Facebook starts to die it will be sudden.

    It has to start somewhere. It seems to be starting to die where it started to grow.

    https://www.recode.net/2018/2/12/16998750/facebooks-teen-users-decline-instagram-snap-emarketer [recode.net]

    Facebook is losing young users even quicker than expected, according to new estimates by eMarketer.

    The digital measurement firm predicted last year that Facebook would see a 3.4 percent drop in 12- to 17-year-old users in the U.S. in 2017, the first time it had predicted a drop in usage for any age group on Facebook.
    ...
    Overall, eMarketer found Facebook lost about 2.8 million U.S. users under 25 years of age last year.

    Besides, I disagree with your basic premise. The remnants of ancient social media are like the walking dead, There are people still using ICQ for pete sake!

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  • (Score: 2, Interesting) by nitehawk214 on Tuesday February 13 2018, @06:47PM

    by nitehawk214 (1304) on Tuesday February 13 2018, @06:47PM (#637222)

    No joke, ICQ uids from the 90s still work. I went to the website as a joke when I found out it still existed, and managed to remember my number and password from 18 years ago.

    My contact list was a ghost town, though. Was gaming contacts from 1999-2000.

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  • (Score: 2) by bob_super on Tuesday February 13 2018, @08:55PM

    by bob_super (1357) on Tuesday February 13 2018, @08:55PM (#637264)

    The problem is that FB can easily use the "Where are they going to? I'll buy that" argument ...
    If Google or MS got their social networks to expand, they could kill FB (teens flocking to MS would be quite a sight).
    Smaller actors will be happy to cash in a few billion to get FBorged.

    The phone manufacturers/networks carry a responsibility too. Pre-installing the PB app isn't quite as bad as Win pre-installs, but it still helps FB retain people who might have hesitated.

  • (Score: 2) by acid andy on Wednesday February 14 2018, @11:11AM

    by acid andy (1683) on Wednesday February 14 2018, @11:11AM (#637549) Homepage Journal

    i didn't even get why everybody abandoned ICQ. It worked great for its purpose so I had no desire to move off it, but pretty soon no-one else had it and couldn't easily be persuaded to install it. Most people seemed to move onto M$N. Why are people so damn fickle? A lot of people seem to abandon e-mail accounts as well. I think part of it is that their computer "breaks", they buy a new one and then they can't log in anymore to anything that was "on" the old one. Or their password just gets hacked.

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