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posted by Fnord666 on Tuesday February 27 2018, @01:37AM   Printer-friendly
from the it's-what's-for-dinner dept.

The U.S. Cattlemen's Association has asked the U.S. Department of Agriculture to develop an official definition for terms like "meat" and "beef", as plant-based alternatives to meats continue to grow in popularity and lab-grown/cultured meat may be coming soon:

Companies like Impossible Foods and Beyond Meat are combining plant-based ingredients and science, rather than animals, to create fake-meat burgers and other products that taste like the real thing.

Now U.S. Cattlemen's Association is looking to draw a line in the sand. The association launched what could be the first salvo in a long battle against plant-based foods. Earlier this month, the association filed a 15-page petition with the U.S. Department of Agriculture calling for an official definition for the term "beef," and more broadly, "meat."

"While at this time alternative protein sources are not a direct threat to the beef industry, we do see improper labeling of these products as misleading," said Lia Biondo, the association's policy and outreach director. "Our goal is to head off the problem before it becomes a larger issue."

[...] While these foods are commonly dubbed "fake meat," there's a little more to the meat-substitute market than that. The Good Food Institute, which advocates a sustainable food supply, breaks it down into two categories: clean meat and plant-based meat. Clean meat refers to "meat" grown in a lab from a small amount of animal stem cells. This kind of meat isn't on the market yet, but it's in development. Plant-based meat is anything that mimics traditional meat but is made mainly using plant ingredients.

Here's an idea: define "meat" for the Cattlemen's Association, then tax it with an exemption for "lab-grown meat".

Related: Lab-Grown Pork Closer to Reality
Lab-Grown Chicken (and Duck) Could be on the Menu in 4 Years
Inside the Strange Science of the Fake Meat that 'Bleeds'
Impossible Foods Just Raised $75 Million for Its Plant-based Burgers
Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
Meat Tax Proposed for Sake of Human and Environmental Health.


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  • (Score: 2) by c0lo on Tuesday February 27 2018, @07:02AM

    by c0lo (156) Subscriber Badge on Tuesday February 27 2018, @07:02AM (#644521) Journal

    As long as people don't suddenly change their diets and habits there doesn't seem to be a huge difference in surviving in the "real world" between those who eat their steaks and eggs overcooked and those who don't.

    That's a strong presumption you put in there.
    If you agree with a definition of "sudden" as "across 15-30 years" - look what happened [tripfitness.com] with the availability/affordability of highly refined food (and the increased price for the fresh products and decreased time available for family/personal life).

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