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posted by martyb on Wednesday March 21 2018, @07:49PM   Printer-friendly
from the shade-of-its-former-self dept.

Google is reportedly acquiring Lytro, a company that made light field cameras and hoped to pivot to virtual reality video capture. Google appears to have gotten a good (or at least cheap) deal:

Multiple sources tell us that Google is acquiring Lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in VR.

One source described the deal as an "asset sale" with Lytro going for no more than $40 million. Another source said the price was even lower: $25 million. A third source tells us that not all employees are coming over with the company's technology: some have already received severance and parted ways with the company, and others have simply left. Assets would presumably also include Lytro's 59 patents related to light-field and other digital imaging technology.

The sale would be far from a big win for Lytro and its backers. The startup has raised just over $200 million in funding and was valued at around $360 million after its last round in 2017, according to data from PitchBook.

Despite a lot of hype, Lytro had little success with its expensive, ergonomically challenged, and low resolution light field cameras for consumers.

Also at 9to5Google and Engadget.

Related: LinkedIn's Top 10 Silicon Valley Startups for 'Talent Brand' - Note: Both Lytro and Theranos are on the list.
A Pocket Camera with Many Eyes - Inside the Development of Light

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  • (Score: 1) by milsorgen on Wednesday March 21 2018, @11:03PM (1 child)

    by milsorgen (6225) on Wednesday March 21 2018, @11:03PM (#656378)

    While some camera companies are still around and selling consumer-oriented digital cameras

    Dedicated camera, digital or otherwise won't be going anywhere. Look at Sonys return to the market over the last few years, growth in mirrorless cameras etc. Phones are for the people who 90% of the time would never have bought a camera to begin with.

    On the Oregon Coast, born and raised, On the beach is where I spent most of my days...
  • (Score: 2) by takyon on Wednesday March 21 2018, @11:18PM

    by takyon (881) <{takyon} {at} {}> on Wednesday March 21 2018, @11:18PM (#656383) Journal

    Context is key:

    Being a relatively new entrant into the camera market is apparently worse than being yet another smartphone brand.

    Sony is a big name. Lytro was not.

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