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posted by martyb on Wednesday March 21 2018, @07:49PM   Printer-friendly
from the shade-of-its-former-self dept.

Google is reportedly acquiring Lytro, a company that made light field cameras and hoped to pivot to virtual reality video capture. Google appears to have gotten a good (or at least cheap) deal:

Multiple sources tell us that Google is acquiring Lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in VR.

One source described the deal as an "asset sale" with Lytro going for no more than $40 million. Another source said the price was even lower: $25 million. A third source tells us that not all employees are coming over with the company's technology: some have already received severance and parted ways with the company, and others have simply left. Assets would presumably also include Lytro's 59 patents related to light-field and other digital imaging technology.

The sale would be far from a big win for Lytro and its backers. The startup has raised just over $200 million in funding and was valued at around $360 million after its last round in 2017, according to data from PitchBook.

Despite a lot of hype, Lytro had little success with its expensive, ergonomically challenged, and low resolution light field cameras for consumers.

Also at 9to5Google and Engadget.

Related: LinkedIn's Top 10 Silicon Valley Startups for 'Talent Brand' - Note: Both Lytro and Theranos are on the list.
A Pocket Camera with Many Eyes - Inside the Development of Light


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  • (Score: 2) by takyon on Wednesday March 21 2018, @11:18PM

    by takyon (881) <{takyon} {at} {soylentnews.org}> on Wednesday March 21 2018, @11:18PM (#656383) Journal

    Context is key:

    Being a relatively new entrant into the camera market is apparently worse than being yet another smartphone brand.

    Sony is a big name. Lytro was not.

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