Apple's HomePod has failed to take away much market share from rival devices such as Amazon Echo and Google Home:
When Apple Inc.'s HomePod smart speaker went on sale in January, it entered a market pioneered and dominated by Amazon's Echo lineup of Alexa-powered devices. Apple has been touting the HomePod's superior sound quality but so far hasn't enticed many consumers to part with $349.
By late March, Apple had lowered sales forecasts and cut some orders with Inventec Corp., one of the manufacturers that builds the HomePod for Apple, according to a person familiar with the matter.
At first, it looked like the HomePod might be a hit. Pre-orders were strong, and in the last week of January the device grabbed about a third of the U.S. smart speaker market in unit sales, according to data provided to Bloomberg by Slice Intelligence. But by the time HomePods arrived in stores, sales were tanking, says Slice principal analyst Ken Cassar. "Even when people had the ability to hear these things," he says, "it still didn't give Apple another spike."
During the HomePod's first 10 weeks of sales, it eked out 10 percent of the smart speaker market, compared with 73 percent for Amazon's Echo devices and 14 percent for the Google Home, according to Slice Intelligence. Three weeks after the launch, weekly HomePod sales slipped to about 4 percent of the smart speaker category on average, the market research firm says. Inventory is piling up, according to Apple store workers, who say some locations are selling fewer than 10 HomePods a day. Apple declined to comment.
Also at BGR and AppleInsider.
See also: Why Apple's HomePod Is Three Years Behind Amazon's Echo
Related: Apple's "HomePod" Sinks Users Deeper Into a Walled Garden
(Score: 5, Insightful) by cykros on Sunday April 15 2018, @04:19AM (1 child)
Anyone who wanted good sound quality from their smart speaker probably already has opted for the Amazon Echo Dot, which is designed to interface with existing home stereo equipment, and retails for $39.99. With that extra $310 you can certainly get a nicer speaker than whatever it is Apple's cobbled together...or get a bunch of them and have surround sound.
Google's made the smarter moves in trying to beat the Alexa enabled devices, between having Chromecast support (which contends with the FireTV/stick devices) and having SIGNIFICANTLY better results when you're dealing with search oriented queries (Alexa will tell you why the sky is blue, but only Google Assistant was able to answer why it isn't purple).
What will the Homepod do that these devices don't already do better? So far the only answer I've seen to that has been "get Apple Fanbois excited", and it doesn't even seem to be doing that particularly well.
(Score: 0) by Anonymous Coward on Sunday April 15 2018, @07:53AM
On the other hand...