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FDA May Force Rebranding of Soy, Almond, et al. "Milks"

posted by mrpg on Saturday July 21 2018, @01:07PM   Printer-friendly
from the moo dept.

takyon writes:

Soon, your soy milk may not be called 'milk'

Soy and almond drinks that bill themselves as "milk" may need to consider alternative language after a top regulator suggested the agency may start cracking down on use of the term.

The Food and Drug Administration signaled plans to start enforcing a federal standard that defines "milk" as coming from the "milking of one or more healthy cows." That would be a change for the agency, which has not aggressively gone after the proliferation of plant-based drinks labeled as "milk."

FDA Commissioner Scott Gottlieb talked about the plans this week, noting there are hundreds of federal "standards of identity" spelling out how foods with various names need to be manufactured.

"The question becomes, have we been enforcing our own standard of identity," Gottlieb said about "milk" at the Politico event Tuesday. "The answer is probably not."

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  • (Score: 2) by Gaaark on Saturday July 21 2018, @11:20PM (1 child)

    by Gaaark (41) on Saturday July 21 2018, @11:20PM (#710604) Journal

    Disregarding your math, I don't think anyone is confusing soy milk or almond milk with cow milk. Nothing is being lied about, nor is there any lies in the advertising.
    They are not calling it cows milk, but it's really 99% almond milk....it's almond milk!
    Ice cream needed to be changed because there is no cream involved.

    If the dairy lobby isn't involved, why not let it be: everyone knows almond milk is made from almonds, soy milk is made from soy and cows milk is made from cows milk.

    No confusion, no change s needed!

    --
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  • (Score: 2) by AthanasiusKircher on Sunday July 22 2018, @02:23AM

    by AthanasiusKircher (5291) on Sunday July 22 2018, @02:23AM (#710642) Journal

    Ice cream needed to be changed because there is no cream involved.

    LOL.

    Please re-read this sentence again juxtaposed against the rest of your argument. If you don't see the logical inconsistency, I don't know what to say.

    And by the way, I'm not against various alternative "milks" in any way. But calling them "milk" is also just a marketing scheme by their producers. So if you want to call out the dairy industry, at least be consistent and acknowledge that you're arguing for precisely the same thing from the other side.