Missouri has prohibited producers of meat alternatives, such as lab-grown/cultured meat and plant-based fake meats, from using the term "meat" to describe products not derived from harvested livestock or poultry:
On Tuesday, Missouri becomes the first state in the country to have a law on the books that prohibits food makers to use the word "meat" to refer to anything other than animal flesh. This takes aim at manufacturers of what has been dubbed fake or non-traditional meat. Clean meat -- also known as lab-grown meat -- is made of cultured animal tissue cells, while plant-based meat is generally from ingredients such as soy, tempeh and seitan.
The state law forbids "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." Violators may be fined $1,000 and imprisoned for a year.
[...] The Missouri Cattlemen's Association, which worked to get the state law passed, has cited shopper confusion and protecting local ranchers as reasons for the legislation. "The big issue was marketing with integrity and...consumers knowing what they're getting," said Missouri Cattlemen's Association spokesman Mike Deering. "There's so much unknown about this."
Turtle Island Foods, which makes "Tofurky", has sued the state:
On Monday, the company that makes Tofurky filed an injunction in a Missouri federal court to prevent enforcement of the statute, alleging that the state has received no complaints about consumers befuddled by the term "plant-based meats" and that preventing manufacturers from using the word is a violation of their First Amendment rights. Plus, it pointed out, "meat" also refers to the edible part of nuts and fruit.
The statute "prevents the sharing of truthful information and impedes competition," according to documents filed in U.S. District Court for the Western District of Missouri. "The marketing and packaging of plant-based products reveals that plant-based food producers do not mislead consumers but instead distinguish their products from conventional meat products." The co-plaintiff is the Good Food Institute, a Washington, D.C.-based advocacy group.
Deering said he was surprised by the suit, because the primary target of the law was lab-grown meat.
Also at the St. Louis Post-Dispatch and Oregon Live.
Previously: U.S. Cattlemen's Association Wants an Official Definition of "Meat"
Regulation Coming to Lab-Grown Meat
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Related: FDA May Force Rebranding of Soy, Almond, et al. "Milks"
(Score: 0) by Anonymous Coward on Friday August 31 2018, @07:09PM
Completely agreed, and I think the state of American healthfulness is a product of our decision to increasingly move away from what we evolved to eat. This supports the point. If people want to eat this stuff -- more power to them, but it should be optional. And optionality necessitates proper labeling.