Or at least someone smarter than me does:
http://physicsfromtheedge.blogspot.com/
Job opening to work on actual science instead of hand-wavy, platform nine and three quarters, oompa-loompa dark matter magic.
There's no earthly way of knowing
Which direction we are going
There's no knowing where we're rowing
Or which way the river's flowing
Is it raining, is it snowing
Is a hurricane a-blowing
Not a speck of light is showing
So the danger must be growing
Are the fires of Hell a-glowing
Is the grisly reaper mowing
Yes, the danger must be growing
For the rowers keep on rowing
And they're certainly not showing
Any signs that they are slowing
(Score: 0) by Anonymous Coward on Tuesday October 23 2018, @07:54PM
It is possible, the guy's credentials and writing style are a bit suspicious. However I don't see how this would make him rich or famous (infamous more likely) unless his theories actually work. The theory isn't really tied to his current job so that doesn't really fly either, https://www.plymouth.ac.uk/staff/mike-mcculloch [plymouth.ac.uk]
Probably would have been safer to make some Mr. Bean jokes.
His intro to the book is a little wonky too
So simple math stuff included to try and persuade people with "look you can do it too!" and numerous cartoons by the author? I mean add cartoons fine, but for an intro this reads like "please buy my book it'll be fun!"
Anyway, all that doesn't really matter as it could be idiosyncrasies of a scientist. Reviews by other PhD physicists is what we want, your commentary reeks of "scientists push lies for money!" Sure that does happen, but using that reasoning is the same as Trump's "all Mexican immigrants are rapists, thieves, and murders."
You might ask "why make this political?" and I will say "I didn't". It isn't my fault Trump is such a perfect on going example of stupidity and ignorance :D