Netflix raises monthly prices on all of its US plans; here's how much you'll pay
Your Netflix subscription is about to get pricier.
The popular streaming service announced that it will raise prices across its U.S. plans for new subscribers on Tuesday, and for existing users over the next three months.
Netflix's most popular plan, previously $10.99 a month for two HD streams, will rise to $12.99. The cheapest $7.99 non-HD plan will now be $8.99, while the premium option that allowed four simultaneous streams in 4K will rise to $15.99 per month from $13.99.
Netflix is raising the rates to fund its push into original programming. It was reported by The Economist last year that the company was spending between $12 billion and $13 billion on original programming in 2018, releasing popular films such as "Bird Box" and "Roma" as well as new seasons of TV shows like "13 Reasons Why," "Orange is the New Black" and "Marvel's Daredevil."
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(Score: 0) by Anonymous Coward on Wednesday January 16 2019, @09:14PM (4 children)
They try to make you think it costs $12 by charging $12.99, but it is actually closer to $13. I dont appreciate being treated like a fool.
(Score: 3, Informative) by takyon on Wednesday January 16 2019, @09:20PM (2 children)
That's almost every product or service ever though. How about a $129 battery case [theverge.com]?
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(Score: 2) by julian on Thursday January 17 2019, @01:41AM
I can't do anything to fix this behavior by myself, but I do have control over how I use language. So I always round prices up when speaking or writing. Above $100 I start rounding prices to the nearest 5 or 10 dollars.
(Score: 2) by darkfeline on Thursday January 17 2019, @08:17PM
No, 9 pricing is only used for products that need to feel cheap ("low quality"). For example the iPhone is $799 because they want to be perceived as cheap but not that cheap; if it were $799.99 it would be perceived as "Walmart" cheap junk (even though it would actually cost almost a dollar more), and Apple is a "classy" brand. Premium products have nice round prices, like a Tesla at $135,000. Imagine if Teslas cost $134,999.99. Doesn't it feel like you're in a Walmart aisle just looking at that price? Human psychology is fascinating.
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(Score: 0) by Anonymous Coward on Thursday January 17 2019, @12:05AM
Gosh that's awful tricky. You should alert the Attorney General or something.