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This Gillette ad is blatantly misandrist. It is bound to patriarchal heteronormativity. It erases male homosexuality and women—regardless of sexual orientation—forced to legally identify as the male gender. It seeks to hold homosexual men and women forced to legally identify as the male gender accountable for the actions of heterosexual men by that erasure.

Additionally, the men depicted in the Gillette ad are not even representative of the vast majority of heterosexual men. It seeks to hold all heterosexual men accountable for the actions of a few heterosexual men.

However, my experience is limited to the working class. Perhaps bourgeois men really are like that (the 1%ers), but I don't see what that has to do with 99% of people assigned the male gender at birth.

The caveat on that for the peanut gallery is that the men freaking out over this ad are, in fact, taking issue with patriarchy. This ad also seems to imply a feminine mystique (of being incapable of sexual harassment and assault, which is objectively untrue), which brings us back to patriarchy.

This ad is not an artifact of feminism, as some men may believe, but an artifact of patriarchy. It can be summed up as follows: “Men, you're not protecting the Hunnies well enough!”

Does that make sense or have I gone astray once again?