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posted by martyb on Monday July 21 2014, @01:34AM   Printer-friendly
from the Fake-Your-Way-To-The-Top dept.

Businessweek brings us news of How to Get Ahead by Speaking Vaguely. Projecting power is incredibly simple: just communicate in abstractions. Details convey weakness.

In one of the seven experiments, participants read quotes from a politician who described an earthquake as killing 120 and injuring 400; later, when he simply said it was a national tragedy, subjects thought he was a better leader.

An author of the study, Cheryl J. Wakslak (University of Southern California), cautions however against meaningless business jargon — words such as "ideaate" and "deliverables" that some workers resort to when trying to seem impressive. "Being completely vague will just make you sound stupid," she explains. "Bulls———is best when it has a kernel of truth in it."

The report was published this month in the Journal of Personality and Social Psychology and the full report is available at Using Abstract Language Signals Power (pdf)

 
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  • (Score: 1) by GWRedDragon on Monday July 21 2014, @03:07PM

    by GWRedDragon (3504) on Monday July 21 2014, @03:07PM (#71834)

    The real issue is not that people play politics, that has always been the case. What has changed is that the culture values 'doers' less. So instead of having to act in the shadows and pretend to be doers, the politicians can be upfront about it. As the cycle continues, the people who do real work are increasingly seen as suckers or faceless machines.

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    [Insert witty message here]
  • (Score: 1) by Tom on Monday July 21 2014, @04:18PM

    by Tom (4259) <tomNO@SPAMlemuria.org> on Monday July 21 2014, @04:18PM (#71867) Homepage

    spot on. Mod parent up.

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    Might & Fealty [mightandfealty.com], my political sandbox game