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posted by martyb on Monday July 21 2014, @01:34AM   Printer-friendly
from the Fake-Your-Way-To-The-Top dept.

Businessweek brings us news of How to Get Ahead by Speaking Vaguely. Projecting power is incredibly simple: just communicate in abstractions. Details convey weakness.

In one of the seven experiments, participants read quotes from a politician who described an earthquake as killing 120 and injuring 400; later, when he simply said it was a national tragedy, subjects thought he was a better leader.

An author of the study, Cheryl J. Wakslak (University of Southern California), cautions however against meaningless business jargon — words such as "ideaate" and "deliverables" that some workers resort to when trying to seem impressive. "Being completely vague will just make you sound stupid," she explains. "Bulls———is best when it has a kernel of truth in it."

The report was published this month in the Journal of Personality and Social Psychology and the full report is available at Using Abstract Language Signals Power (pdf)

 
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  • (Score: 2) by tathra on Monday July 21 2014, @06:24PM

    by tathra (3367) on Monday July 21 2014, @06:24PM (#71924)

    Try the politicians speech in the military, good luck. Or in any operations, really. "I need 3 tanks, 5 miles east of this point" and "kill the webserver process and increase the memory limit to 2GB" are the kind of info you want when you need results, not feel-good speeches.

    no, in the military we prefer not to be micromanaged. rather than, "move the tanks down this route as a blockade, fire 5 mortar shots at exactly this grid coordinate, and start the assault right after," we'd rather get orders like "take this objective" because it allows junior leadership a chance to grow and mature and also there's nobody to blame but ourselves if we fail, so morale towards command stays higher. micromanagement is a terrible leadership style.

    really the trick is to be just specific enough to accomplish the task at hand, no more, no less.

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