Stories
Slash Boxes
Comments

SoylentNews is people

SoylentNews is powered by your submissions, so send in your scoop. Only 16 submissions in the queue.

Johnson & Johnson to Become the First U.S. Drugmaker to List Drug Prices in TV Commercials

posted by mrpg on Saturday February 09 2019, @07:01AM   Printer-friendly
from the good dept.

takyon writes:

Ahead of potential regulation, Johnson & Johnson will include the list and potential out-of-pocket prices of the drugs it sells in television commercials, beginning with Xarelto (rivaroxaban):

Johnson & Johnson said on Thursday it will start adding the price of its medicines to television commercials by next month, becoming the first drugmaker to heed a call by U.S. President Donald Trump for price transparency of drugs advertised directly to consumers on TV.

The healthcare conglomerate said it will include both the list price of a product - the price before any rebates or discounts to insurers or pharmacy benefit managers - as well as potential out-of-pocket costs that patients will pay.

The move, announced in a statement on J&J's website, won swift praise from U.S. Health and Human Services Secretary Alex Azar. Last May, Azar's office released a blueprint for reducing the cost of drug prices, which included a proposal to require disclosure of list prices in TV ads for drugs.

[...] Republican Senator Chuck Grassley, chairman of the Senate Finance Committee, and Democratic Senator Ron Wyden, ranking member of the committee, on Monday invited executives from seven pharmaceutical companies, including J&J, to testify at a Feb. 26 hearing on rising drug prices.

Also at MarketWatch.

Original Submission

 
This discussion has been archived. No new comments can be posted.
Johnson & Johnson to Become the First U.S. Drugmaker to List Drug Prices in TV Commercials | Log In/Create an Account | Top | 32 comments | Search Discussion
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.

  • (Score: 2) by Runaway1956 on Tuesday February 12 2019, @01:49AM (1 child)

    by Runaway1956 (2926) Subscriber Badge on Tuesday February 12 2019, @01:49AM (#799870) Journal

    *rolleyes*

    --
    I'm going to buy my defensive radar from Temu, just like Venezuela!
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  
    Total Score:   2  

  • (Score: 2) by Azuma Hazuki on Tuesday February 12 2019, @01:53AM

    by Azuma Hazuki (5086) on Tuesday February 12 2019, @01:53AM (#799875) Journal

    Well, shit, now THERE is a decisive victory. How in the hell am I ever gonna argue with that kind of erudition and wit and well-researched rebuttal?

    Seriously though: shortest. concession. speech. EVER. At least you finally admit it.

    --
    I am "that girl" your mother warned you about...