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In China, an Electric Car Lifestyle

posted by martyb on Monday February 25 2019, @06:00PM   Printer-friendly
from the Join-the-club dept.

Phoenix666 writes:

CBS News:

Chinese electric car startup Nio aspires to be the Tesla of China. To achieve that, its founder and CEO William Li wants his customers to feel like they're part of an exclusive club.
...
To begin with, Nio offers its customers the Nio app. In addition to providing practical assistance to Nio drivers, such as dispatching a mobile charging station to revive a dead battery, the app also connects customers to an entire social network of other Nio owners.

Li has also built a handful of private social clubs called Nio Houses. Located in large Chinese cities, Nio Houses feature a car showroom on the first floor and a private clubhouse on the second floor, which is only open to Nio car owners. Nio Houses offer numerous perks, including courses on topics like flower arranging and espresso making, and private rooms where Nio owners can hold business meetings.

The age-old advertising strategy of "Keeping up with the Wangs."

Original Submission

 
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  • (Score: 5, Insightful) by bzipitidoo on Monday February 25 2019, @07:43PM (1 child)

    by bzipitidoo (4388) on Monday February 25 2019, @07:43PM (#806532) Journal

    Maybe when everyone is thoroughly sick of the current crop of Dunning-Kruger afflicted idiots who are in power and the unending mess they make worse every day, the focus on fake problems and the wastefully stupid proposals that wouldn't solve them even if they were real, and expel the idiots from office like a sick body expelling diarrhea, America can get back on track with technological advance. Should've been well into the transition to battery electric vehicles by now, instead of still standing on the sidelines, kicking the tires. Unless we in the US want to be a bunch of 2nd raters?

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  • (Score: 2) by Gaaark on Monday February 25 2019, @09:28PM

    by Gaaark (41) on Monday February 25 2019, @09:28PM (#806581) Journal

    Like us here in Canada: spend billions saving rich people stuck in the oil industry while running right over Canadians rights and desires.

    Unfortunately, the liberals will be voted out and the conservatives will be voted in and it will be more of the same and worse because VOTERS DON'T SEEM TO THINK!

    God's, it's like WE have a 2 party system as well because of too many stupids.

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---