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Google Hardware Makes Cuts to Laptop and Tablet Development, Cancels Products

posted by martyb on Thursday March 14 2019, @12:00AM   Printer-friendly
from the how-many-programmers-does-it-take-to-change-a-light-bulb? dept.

Phoenix666 writes in with a story from Ars Technica:

A report from Business Insider claims that Google has axed "dozens" of employees from its laptop and tablet division. BI's sources describe the move as causing "roadmap cutbacks" and that Google will likely "pare down the portfolio" in the future.

[...] Google's Hardware division is run by Rick Osterloh and is expected to launch a game streaming console later this month. The division is responsible for the Pixel phones, Google Home speakers, the Chromecast, Google Wi-Fi, and lately, the Nest smart home division.

Why is Google having a hard time cracking the hardware market?

Original Submission

 
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  • (Score: 0) by Anonymous Coward on Thursday March 14 2019, @12:39AM (2 children)

    by Anonymous Coward on Thursday March 14 2019, @12:39AM (#813989)

    I'm not sure why anyone is really surprised. Google's core business is search and advertising. Anything that isn't directly related to that typically lasts about 4 years and then gets the axe.

  • (Score: 0) by Anonymous Coward on Thursday March 14 2019, @01:00AM

    by Anonymous Coward on Thursday March 14 2019, @01:00AM (#813992)

    The same reason Verizon failed at being a media/advertising company. It is not their nature.

    It is 100% clear what the bread and butter is. Advertising. Anything that does not make that better is cut eventually. Just like verizon is a phone company through and through.

    Take apple for example. They make computers. It is what they do. They pivoted to making ... computers for your pocket.

  • (Score: 2) by takyon on Sunday March 17 2019, @02:54AM

    by takyon (881) <{takyon} {at} {soylentnews.org}> on Sunday March 17 2019, @02:54AM (#815665) Journal

    https://chromeunboxed.com/google-laptop-tablet-team-shift-hardware-plans/ [chromeunboxed.com]

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