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New York Times CEO warns publishers ahead of Apple news launch
Apple Inc is expected to launch an ambitious new entertainment and paid digital news service on Monday, as the iPhone maker pushes back against streaming video leader Netflix Inc. But it likely will not feature the New York Times Co.
Mark Thompson, chief executive of the biggest U.S. newspaper by subscribers, warned that relying on third-party distribution can be dangerous for publishers who risk losing control over their own product.
"We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else," he told Reuters in an interview on Thursday. "We're also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else's journalism."
Thompson, who took over as New York Times CEO in 2012 and has overseen a massive expansion in its online readership, warned publishers that they may suffer the same fate as television and film makers in the face of Netflix's Hollywood insurgence.
See also: Apple secures deal with WSJ for paid Apple News service, NYT and Washington Post opt out
Apple reaches deal with Vox for upcoming Apple News subscription service, report says
Apple is on a hardware-launching bonanza ahead of its big TV announcement
Apple teams with media literacy programs in the US and Europe
Previously: Apple in Talks to Create "Netflix for News" Subscription Service
(Score: 3, Insightful) by urza9814 on Monday March 25 2019, @04:45PM (1 child)
The question then becomes: What kind of a platform is Apple creating?
The NYT *does* have a reputation for maintaining a certain quality level. And while it may be slipping in recent years, they're still reasonably trustworthy. "I read it on Facebook" vs "I read it in the NYT" are going to be interpreted *very* differently by whoever you're talking to. Is Apple planning to hire their own editors and such (seems doubtful), or are they going to rely on the reputations of the publishers they're reprinting? A random former NYT employee who goes freelance might not actually be as valuable to Apple as a reprint of an article published by the NYT themselves. Same thing with your Amazon batteries -- one reason they still sell Energizer and Duracell is because some people just aren't going to trust the low cost Amazon batteries. Even if they're just a re-badge of the exact same cells.
NYT is probably trying to play the long game...they've seen the cesspit that Facebook "news" has become, and they think they can keep their customers by playing (or at least pretending to play) to quality rather than raw quantity. If they were smarter I think they'd try to establish their own platform, selling on the editors and management of it rather than being a raw dump of any freelancer's garbage. They're fighting the wrong war IMO, but taking a reasonable position in it. News is more than just some guy writing some words.
(Score: 1) by RandomFactor on Tuesday March 26 2019, @02:23AM
Heh, about a third of the country doesn't trust either one :-P
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