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posted by martyb on Saturday April 06 2019, @09:54PM   Printer-friendly
from the Tastes-like-real-meat-dept dept.

After a vegan cheeseburger crashed and burned Burger King has successfully rolled out a true alternative to meat burgers for vegans working with Impossible Foods to make the vegan Impossible Burger. First thought to be an April Fools joke, the Impossible Burger is now on the menu at St. Louis with one carnivore inclined customer saying that he would not have known that it was plant-based.

Finally, the last barrier to mankind heading for the stars has been reached.


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  • (Score: 4, Interesting) by hoeferbe on Saturday April 06 2019, @11:56PM (7 children)

    by hoeferbe (4715) on Saturday April 06 2019, @11:56PM (#825553)

    I happened to be in St. Louis this past week and purposely stopped at a Burger King to try the Impossible Whopper.  This was at 11:00 in the morning, and they were already sold out.  I was told they'd have some more the next day.

    While in the dining room eating the regular Whopper, I overheard 3 drive-thru customers and 2 other walk-in customers requesting it.

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  • (Score: 1) by RandomFactor on Sunday April 07 2019, @02:13AM

    by RandomFactor (3682) Subscriber Badge on Sunday April 07 2019, @02:13AM (#825595) Journal

    Well, it sounds like it's getting interest :-)

    --
    В «Правде» нет известий, в «Известиях» нет правды
  • (Score: 2) by richtopia on Sunday April 07 2019, @03:12AM (1 child)

    by richtopia (3160) Subscriber Badge on Sunday April 07 2019, @03:12AM (#825616) Homepage Journal

    I had the Impossible Slider at White Castle last week. I know the expectation is low with White Castle, but I think it is the best item on the menu, and went back for more.

    Perhaps I'm most impressed with the 2 dollar price point. Given cheese is included and the patty is much thicker than White Castle's hamburger options, this price is in-line with the menu. My takeaway is this vegetarian option can compete both in price and taste with fast food.

    • (Score: 0) by Anonymous Coward on Sunday April 07 2019, @05:05AM

      by Anonymous Coward on Sunday April 07 2019, @05:05AM (#825655)

      I am shocked at the price they charge to add a slice of cheese.

  • (Score: 1, Informative) by Anonymous Coward on Sunday April 07 2019, @02:36PM (3 children)

    by Anonymous Coward on Sunday April 07 2019, @02:36PM (#825785)

    What you are seeing is the effect of a good marketing campaign. They already had a veggie option for a burger...

    • (Score: 0) by Anonymous Coward on Sunday April 07 2019, @03:44PM (1 child)

      by Anonymous Coward on Sunday April 07 2019, @03:44PM (#825812)

      They already had a veggie option for a burger...

      Lettuce and condiments in a burger wrapper is not as appetizing as it sounds.

      • (Score: 0) by Anonymous Coward on Sunday April 07 2019, @07:31PM

        by Anonymous Coward on Sunday April 07 2019, @07:31PM (#825906)

        They've had a veggie burger (ie with a vegetable-based patty) on the menu for ~15 years. It makes no attempt to taste like meat though. I wish more places had veggie burgers - they can taste even better than meat when done right. Millet patties, bean-based, etc., I've had a lot of good variants due to my vegetarian sisters.

    • (Score: 2) by Wierd0n3 on Sunday April 07 2019, @06:08PM

      by Wierd0n3 (1033) on Sunday April 07 2019, @06:08PM (#825868)

      Yeah, i always get a request from a friend of mine for the veggie whopper when i head out of town. basically a boca burger.