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Web Site thinkgeek.com Moving in with Parent Company GameStop

posted by Fnord666 on Monday June 17 2019, @10:55AM   Printer-friendly
from the think-stuff dept.

martyb writes:

I remember when ThinkGeek was in its hey day and often chortled on seeing some of the items on offer. It looks like there are some major changes under way. Their web site is moving under the web site of parent company GameStop. Physical store locations for ThinkGeek will remain open. Selected items will remain available in GameStop stores. Orders from ThinkGeek on or after June 13th, 2019 are final sales -- no returns.

As part of this transformation, there is currently a 50% off everything sale at https://www.thinkgeek.com/

I must confess I had not visited their site in years. What has your experience with them been like?

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  • (Score: 5, Insightful) by Phoenix666 on Monday June 17 2019, @01:14PM (2 children)

    by Phoenix666 (552) on Monday June 17 2019, @01:14PM (#856613) Journal

    Same here. They don't have any of the stuff I used to be interested in.

    My guess is they brought in an MBA who had the brilliant idea to sell merchandise licensed from Hollywood because they could negotiate "graaate dealz." Except they alienated their audience segment with recycled, uninspired crap. There's not a single, edgy item in the 10-15 pages of goods I looked at just now. So, not only did they alienate their customers but they walked away from their core brand identity. That's a very bad idea in a very crowded consumer goods market.

    Brand Identity and Differentiation are Business and Marketing 101 for a reason, and violating those rarely produces benefits.

    It reminds me a bit of how Dice screwed the pooch with Slashdot's Beta.

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  • (Score: 2) by Osamabobama on Monday June 17 2019, @08:06PM

    by Osamabobama (5842) on Monday June 17 2019, @08:06PM (#856767)

    Fuck Beta!

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  • (Score: 2) by PartTimeZombie on Monday June 17 2019, @10:36PM

    by PartTimeZombie (4827) on Monday June 17 2019, @10:36PM (#856822)

    I suspect you're right about the MBA.

    Their homepage has a list of mainstream pop culture franchise logos on it, none of which have much to do with anything geeky to me.

    Harry Potter is one of them, which just seems very dated.