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posted by martyb on Saturday July 06 2019, @03:15AM   Printer-friendly
from the we-mean-business! dept.

AMD cuts Radeon 5700 GPU prices just two days before their release

When AMD announced its next-gen Navi-based Radeon RX 5700 and 5700 XT graphics cards last month, the news was just slightly underwhelming because the prices didn't necessarily make them the obvious alternative to Nvidia's rival chips.

But just two days before their July 7th launch date, AMD has taken the drastic step of dropping the prices on these new GPUs.

The Radeon 5700 XT, previously listed at $450, will now cost $400, and the Radeon 5700, previously $380, will be priced at $350. (There's also a $500 Radeon RX 5700 XT 50th Anniversary Edition that'll retail for $450.)

That's just super.

Also at Tom's Hardware.

Previously: AMD and Intel at Computex 2019: First Ryzen 3000-Series CPUs and Navi GPU Announced
AMD Details Three Navi GPUs and First Mainstream 16-Core CPU
Nvidia Refreshes RTX 2000-Series GPUs With "Super" Branding


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  • (Score: 2) by takyon on Saturday July 06 2019, @03:30AM

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Saturday July 06 2019, @03:30AM (#863728) Journal

    https://www.anandtech.com/show/14616/amd-adjusts-launch-price-of-radeon-rx-5700-series-50-for-anniversary-xt-20-for-regular [anandtech.com]

    The move isn’t unprecedented, but is something extremely rare. What is interesting is that AMD’s Scott Herkelman (CVP & GM AMD Radeon) yesterday posted an interesting but short tweet:

    Jebaited

    — Scott Herkelman (@sherkelman) July 4, 2019

    Scott's snarky tweet is suggesting AMD had planned the move all along- playing a bait & switch in terms of the pricing of the RX 5700, most likely in preparation and in response to Nvidia’s newest Super card line-up.

    Should be even cheaper though. AMD can't play with Nvidia the way they are doing with Intel.

    --
    [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
  • (Score: 2) by bzipitidoo on Saturday July 06 2019, @05:56AM (3 children)

    by bzipitidoo (4388) on Saturday July 06 2019, @05:56AM (#863767) Journal

    The market for new, high end video cards must be very small. It doesn't seem a value proposition to spend the price of a decent laptop on just a video card, no matter how fast it is.

    The Radeon Pro V340 is the only expensive graphics card I find somewhat interesting, as it's reportedly the only one that has this new MxGPU virtualization.

    • (Score: 2) by takyon on Saturday July 06 2019, @06:11AM (2 children)

      by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Saturday July 06 2019, @06:11AM (#863770) Journal

      https://www.anandtech.com/show/14360/nvidia-q1-fy-2020-earnings-report-postcrypto-reset [anandtech.com] (see NVIDIA Quarterly Revenue Comparison)

      The discrete gaming GPU market is better than you might expect. Which explains why Intel is jumping into it with GPUs for gamers (although they are also aiming for supercomputers, datacenters, and machine learning, replacing the defunct Xeon Phi line).

      4K and above resolutions still need plenty of performance. Real-time ray tracing is in its infancy but will become a standard technique within a few years. VR needs all the performance it can get if it is ultimately moving towards 16K resolution @ 240+ Hz (but much less demanding with foveated rendering). Come to think of it, maybe someone should do monitor-based foveated rendering that tracks your eye movement and real-time position in relation to the screen. Then we can get big results out of the $99 GPU.

      BTW, people are overpaying for laptops. Here's one [anandtech.com] that costs more than an RTX 2080 Ti with the base spec configuration.

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      [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
      • (Score: 2) by EEMac on Saturday July 06 2019, @03:32PM (1 child)

        by EEMac (6423) on Saturday July 06 2019, @03:32PM (#863834)

        BTW, people are overpaying for laptops.

        People are overpaying for fashion accessories. They are buying to signal wealth or taste more than function.

        There's the weirdest divide in modern society based on how your computer hardware is distributed between the keyboard and screen.

        If your fit everything behind the screen and make the keyboard a thin flap, you're modern and forward-thinking and people love you. If your computer is a little too thick under the keyboard, you're a backwards holdout and a relic of an earlier age. (I've actually heard marketing types gripe about this.) I've never seen so much angst, so much money spent, and so much performance avoided, for a literal few millimeters either way.

        How I feel about the whole thing: https://knowyourmeme.com/memes/i-dont-want-to-live-on-this-planet-anymore%20/ [knowyourmeme.com]

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