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Are true crime podcasts as popular with Millenials as they are with Baby Boomers? Does the under-35 crowd listen to wellness podcasts? Nielsen, the company behind the TV ratings system, will begin to survey Americans about their podcast consumption habits in order to sell the data to podcast creators and ad networks.
The company's venture into the world of podcasting isn't as odd as you'd think. Nielsen Scarborough, the division of the company that is carrying out the operation, polls 200,000 people every year on everything from their craft beer drinking habits to how often they watch Mexican soccer. The surveys are conducted over the phone, online and in-person. For the podcast survey, they'll survey a sample of 30,000 people twice a year on everything from genre preferences to consumer buying habits. The end goal is better targeted advertising; companies will learn which podcasts their potential customers are more likely to consume. Nielsen has already secured its first clients, all companies that sell ads for podcasts. These include iHeartMedia, Cadence13, Midroll, Westwood One and cabana.
https://www.engadget.com/2019/07/11/nielsen-wants-to-track-podcast-data-by-calling-people/
(Score: 1) by jmichaelhudsondotnet on Saturday July 13 2019, @01:07PM
Is what allows them to effectively claim to be in control and have an industry.
They demonstrate here pretty extreme need for this data.
Without it, they are not in control and cannot claim to have an industry.
Further thought along these lines will be rewarded with freedom.
People who chose to be tracked because it gives them a sense of importance are a specific set of people, and if you are looking for why american culture tends to cater to unintelligent people, look no further.
This is not a bug, it is a feature. The masses of people who do not know to be suspicious of the 711 pay app must be kept away from criticalengineering.org, plus all the literal programming. There is no point trying to monitor non-herd people, they can't be herded. Herd people must be identified and tracked in the wild because they give us so much data that is useful for the entire herd.
The nielsen box and similar things play a huge role in what Pink Floyd referred to as The Wall.