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posted by martyb on Monday July 22 2019, @07:34PM   Printer-friendly
from the Don't-be-a-Jerk dept.

Most consumers still don't know how brands are using their data - Help Net Security

Despite the past year’s global focus on GDPR and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of consumers still don’t know how brands are using their data, according to the Acquia survey of more than 1,000 U.S.-based consumers.

On top of that, 65 percent don’t even know which brands are using their data.

Additional key findings from the survey include:

  • 59 percent of consumers wait at least a month before sharing any personal data with brands
  • 49 percent of respondents are more comfortable giving personal information to brands with a physical store presence
  • 65 percent of respondents would stop using a brand that was dishonest about how it was using their data

California’s CCPA data privacy law and Maine’s Internet privacy protection bill, some of the most restrictive in the nation, are standing behind the consumers who want to understand and control their data – and other states are following. Brands trying to reach those consumers will need to act accordingly, and the stakes are high.

Acquia’s research found that consumers are not willing to give brands a second chance to protect the integrity of their data. This means that businesses have only one chance to make sure their customers know that their personal information, and their privacy, is in safe hands.


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  • (Score: 1, Interesting) by Anonymous Coward on Monday July 22 2019, @11:25PM

    by Anonymous Coward on Monday July 22 2019, @11:25PM (#870129)

    The problem is that since the 2000s, it has become too fucking easy to contractually sign your privacy away. Want to edit your data or view what they have on you? Too fucking bad!

    I'd actually like to see the effects of passing law to require businesses to operate on a "need to know basis" and if they want more information? They have to separately ask you for that information in a clear and consise manner AS WELL AS making any info they have ever collected on you viewable and editable on their website.

    Then again, they'd find ways around this because letting politicians pass a law on that will result in a total clusterfuck with two dozen holes used to circumvent it.

    What is honestly so hard about being an upstanding busness that DOESNT fuck it's customers in the ass every opportunity? Why can't folks think "long term" and build a trustable rapport with their customers?

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