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posted by chromas on Friday August 02 2019, @09:56PM   Printer-friendly
from the ask-your-doctor-about-adctl dept.

https://www.bloomberg.com/news/articles/2019-08-02/tv-networks-stuff-in-more-commercials-despite-vows-to-cut-back

Notice more TV ads lately? You're not imagining it.

The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That's despite years of promises to cut back on ads.

Last quarter, commercial time rose 1%, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he said. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2%, Nathanson said.

As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both.

"Look at the decline in ratings," Nathanson said. "Everyone's got pressure to make their quarterly numbers. Long-term, it's a very bad decision, but you don't want to miss your numbers and have your stock go down."


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  • (Score: 2, Insightful) by Anonymous Coward on Friday August 02 2019, @10:20PM (7 children)

    by Anonymous Coward on Friday August 02 2019, @10:20PM (#874859)

    Really, who would watch this: https://www.youtube.com/watch?v=eZVv2AOCnaA [youtube.com]

    And think about how the same thing is being done via facebook, etc to manipulate the simple minded...

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  • (Score: 0) by Anonymous Coward on Friday August 02 2019, @10:23PM (4 children)

    by Anonymous Coward on Friday August 02 2019, @10:23PM (#874861)
    • (Score: 0) by Anonymous Coward on Friday August 02 2019, @10:25PM (1 child)

      by Anonymous Coward on Friday August 02 2019, @10:25PM (#874862)

      Hopefully that is produced by netflix.

      • (Score: 0) by Anonymous Coward on Friday August 02 2019, @10:32PM

        by Anonymous Coward on Friday August 02 2019, @10:32PM (#874866)

        Hmm, if this type of low quality, ham handed social messaging is what the competitors are going to be doing as well... I am going to have to take another look at NFLX.

    • (Score: 0) by Anonymous Coward on Friday August 02 2019, @11:56PM

      by Anonymous Coward on Friday August 02 2019, @11:56PM (#874895)

      I want a series about Red Claw [wikipedia.org], the hero Gotham's working class needs to throw off the shackles of vigilantes like Kate Kane, who only dispense "justice" according to bourgeois--their own--class interests. Expropriate Gotham's ruling class!

    • (Score: 0) by Anonymous Coward on Saturday August 03 2019, @02:02AM

      by Anonymous Coward on Saturday August 03 2019, @02:02AM (#874923)

      That is shit.

  • (Score: 0) by Anonymous Coward on Friday August 02 2019, @10:26PM

    by Anonymous Coward on Friday August 02 2019, @10:26PM (#874863)

    Almost all TV advertising recently contains a long list of possible side-effects, and warnings not to use the product if you are pregnant, which seems unlikely given the demographic.

  • (Score: 2) by DannyB on Saturday August 03 2019, @07:48PM

    by DannyB (5839) Subscriber Badge on Saturday August 03 2019, @07:48PM (#875233) Journal

    EVERYONE should watch at least 30 seconds of that video.

    --
    People today are educated enough to repeat what they are taught but not to question what they are taught.