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posted by martyb on Sunday August 04 2019, @08:18AM   Printer-friendly
from the meet-meatless-meat dept.

The Impossible Whopper is coming to every Burger King in America next week

Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product.

The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year.

Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons. US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses.

Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Burger King Adds Impossible Vegan Burger To Menu

Related: Impossible Foods Just Raised $75 Million for Its Plant-based Burgers
Inside the Strange Science of the Fake Meat that 'Bleeds'
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products

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  • (Score: 1, Interesting) by Anonymous Coward on Sunday August 04 2019, @08:47AM (2 children)

    by Anonymous Coward on Sunday August 04 2019, @08:47AM (#875434)

    A tax on meat products in the same fashion as the car insurance tax where if you refuse to put a GPS tracker box in your car you have to pay more. On top of the halal tax of course.

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  • (Score: 2, Interesting) by Ethanol-fueled on Sunday August 04 2019, @07:48PM (1 child)

    by Ethanol-fueled (2792) on Sunday August 04 2019, @07:48PM (#875641) Homepage

    I dunno, I think that every place should have some kind of vegetarian offering, makes it a lot less of a pain in the ass when it's dinnertime with that annoyingly vegetarian woman you're dating.

    But yeah, this is all deliberate UN bullshit, normalizing eating bugs so they can run a starvation-based slave economy of overpopulation to maintain infinite financial growth for the shareowner classes. Yeah, no -- you can pry my big, bloody beefsteaks from my cold, dead hands.

    • (Score: 0) by Anonymous Coward on Sunday August 04 2019, @10:05PM

      by Anonymous Coward on Sunday August 04 2019, @10:05PM (#875682)

      EF comprehends capitalism! Huzzah!