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posted by martyb on Sunday August 04 2019, @08:18AM   Printer-friendly
from the meet-meatless-meat dept.

The Impossible Whopper is coming to every Burger King in America next week

Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product.

The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year.

Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons. US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses.

Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Burger King Adds Impossible Vegan Burger To Menu

Related: Impossible Foods Just Raised $75 Million for Its Plant-based Burgers
Inside the Strange Science of the Fake Meat that 'Bleeds'
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products

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  • (Score: 2, Insightful) by VLM on Sunday August 04 2019, @03:52PM (8 children)

    by VLM (445) on Sunday August 04 2019, @03:52PM (#875529)

    Interest in plant-based protein has surged as many people try to

    Virtue signal their holier-than-thou-ness and higher class aspirations by eating at .... burger king? Well, its slightly higher status than eating at McD, but not much. This kind of thing could sell well at a Panera Bread, Chipotle, or Starbucks, but ... burger king?

    according to a July report from ...

    ... a marketing firm that merely coincidentally is funded by the mfgr and coincidentally happens to support the advertising campaign.

    This kind of legacy media is funny in how lame it is, is there anyone under the age of 90, or over an IQ of 90, who falls for this kind of stuff anymore?

    When I was a young and poor student I could save up and splurge on "fancy" fast food once in a while... it would take a hell of a lot of social media updoots to convince me to save up more money for an imitation product. If I wanted a crappy meal I'd have saved my money and eaten a nice cheap salad with a PB+J.

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  • (Score: 1, Funny) by Anonymous Coward on Sunday August 04 2019, @04:43PM

    by Anonymous Coward on Sunday August 04 2019, @04:43PM (#875558)

    Hey racist dirtbag

    "Quite definitely, they're blinded by sycophantic rage and religious zeal. We're the enemy in their mind, the faceless and terrifying radical left, just as much as China and Mexicans and Drugs.

    Murdoch's propaganda machine has worked splendidly, better than he could've possibly hoped for—as evidenced by Trump, a stupid-as-shit racist conniving uncontrollable right-wing behemoth who rose to power specifically because of the ineptitude of the shitgibbons running Murdochs platform, and with the help of Russians and Gerrymandering and GOP cheating and etc, or whatever.

    But Trump is a catastrophe entirely created, at its root, by Fox News and hungry corporate interests.

    They have stoked so much hatred, fear, and anger that the die-hard Trump apologists would quite literally kill for him.

    Edit; Y'all people that think a Trump-generated Militia is outside the realm of possibility truly don't understand how group-think and cult dynamics work. Sure, maybe one-third of Trump supporters wouldn't literally kill for him, 'they're not evil they're just uneducated', but a couple thousand (10,000+ out of millions?) definitely would jump to his call if he got them to believe the deep state was taking over or the election was being controlled by the Dems.

    You guys think this idea of the Cult of Trump being above reproach simply forget that they actively and fervently support a white nationalist. They will do whatever their mind allows them to justify as necessary to protecting their life and their home.

    I don't even hate these people, I just don't think that violence is outside of their mind's capability to justify considering all of these recent mass shootings at the hands of radicalized white supremacists.

    'They could never do that!' Bullshit, bull to the shit MAX, that's exactly what Germans thought about their own countrymen before the rise of Hitler, and I'm sure other victims of dictators minions thought the same.

    And that's the fucking point. Fox News has been working on radicalizing an entire portion of the population since before most of us were born. The roots have already been laid, and the fact that you think that violence is outside of the realm of possibility makes you the deluded one because people are already dying."

  • (Score: 1, Funny) by Anonymous Coward on Sunday August 04 2019, @07:08PM (1 child)

    by Anonymous Coward on Sunday August 04 2019, @07:08PM (#875628)

    BK has always had interesting marketing. Too bad it does not translate into butts in seats buying food....

    • (Score: 2) by Joe Desertrat on Sunday August 04 2019, @10:24PM

      by Joe Desertrat (2454) on Sunday August 04 2019, @10:24PM (#875690)

      BK has always had interesting marketing. Too bad it does not translate into butts in seats buying food....

      For those that do buy, it translates into heartburn.

  • (Score: 2) by caffeine on Monday August 05 2019, @12:24AM (4 children)

    by caffeine (249) on Monday August 05 2019, @12:24AM (#875728)

    I expect their goal is not to actually sell them. By having them on the menu, virtue signallers will have licence to visit the store and purchase the more profitable meat based burgers.

    When McD introduced salads, in Australia at least they had a big jump in sales from their traditional menu for this very reason.

    • (Score: 2) by takyon on Monday August 05 2019, @12:33AM (2 children)

      by takyon (881) <> on Monday August 05 2019, @12:33AM (#875732) Journal []

      To prove just how similar the two taste, Burger King is also rolling out a “taste test” promotion exclusively on both the DoorDash and the BK app. Between August 8th and September 1st, customers can receive both a Whopper and Impossible Whopper for $7. They’ll have to use the code “IMPOSSIBLE” to qualify. DoorDash users can also apply that code for free delivery. There’s some fine print, like that the BK app offer isn’t applicable in Hawaii and Alaska, so check this page first if you want to try the code.

      [SIG] 10/28/2017: Soylent Upgrade v14 []
      • (Score: 2) by VLM on Monday August 05 2019, @12:36PM (1 child)

        by VLM (445) on Monday August 05 2019, @12:36PM (#875897)

        $7 for two "eh" burgers, I've noticed a trend in fast food to try and charge near or exceeding sit-down prices for "eh" product. Also even the "budget" fast food is pushing up against "luxury" fast food.

        Just saying I'd rather take my $7 and go to, well, almost any place other than BK / McD ... Five guys, Culvers, local places ...

        Aside from burgers, $7 would get me a Chick-fil-A Deluxe and have $3 and change left over, almost enough to eat lunch tomorrow. Its hard to drive past a Chick-fil-A on the way to a burger joint.

        • (Score: 3, Interesting) by takyon on Monday August 05 2019, @01:23PM

          by takyon (881) <> on Monday August 05 2019, @01:23PM (#875925) Journal

          $3.50 is competitive with other burger joints of around the same quality. And I may go out and try that deal this week.

          Ultimately, plant-based meat replacements and later lab-grown/cultured meat should not exceed the cost of regular meats. In fact, they should be cheaper.

          Moving out of the fast food realm, Impossible Foods also just received approval to sell their "raw" product in supermarkets []. I don't know what the price of that would be, but we do know the price of their competitor, Beyond Meat. They sell a package of 2 quarter-pound patties for about $5-6 (pictured here []). So $10-12 per pound. Raw ground beef costs around $2-4 per pound. I actually bought that and grilled it up for two vegetarians, and they enjoyed it. But from what I can tell it is not nearly as good of an imitator as the Impossible Burger, and it uses beet juice for coloring instead of "heme" [].

          Anyway, it is expensive, like other meatless brands (Boca, Morningstar, etc.) have historically been. That might work for a while, but I find it hard to believe that a plant-based substance can't be made more cheaply than beef as production is scaled up. Same with lab-grown meat, which will supposedly use a small fraction of the resources (such as land, water, energy) needed to raise cattle. If you want to meet lofty environmental goals using these products, and get hundreds of millions to start eating them instead of meat, you need to make it cheaper per pound and per gram of protein, rather than another premium-priced thing for the organic-buying crowd. The plants used should be grown using genetic engineering too; fuck the anti-GMO movement.

          [SIG] 10/28/2017: Soylent Upgrade v14 []
    • (Score: 2) by VLM on Monday August 05 2019, @12:28PM

      by VLM (445) on Monday August 05 2019, @12:28PM (#875894)

      Thats an interesting take on it which is probably correct.

      One minor point to make is Culvers sells salads, they taste really good, and I know they sell a ton of burgers because "X wants a salad" so suddenly the group has to go to Culvers for their meal.

      Something I've now considered is its possible BK wants to lure in groups because that one girl with the purple hair wants to virtue signal her holiness on tumblr, so they end up selling five burgers to the less devout who accompany her. Or Xir, or Xe, or whatever pronoun.