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posted by martyb on Sunday August 04 2019, @08:18AM   Printer-friendly
from the meet-meatless-meat dept.

The Impossible Whopper is coming to every Burger King in America next week

Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product.

The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year.

Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons. US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses.

Previously: Meatless "Beyond Burgers" Come to Fast Food Restaurants
Burger King Adds Impossible Vegan Burger To Menu

Related: Impossible Foods Just Raised $75 Million for Its Plant-based Burgers
Inside the Strange Science of the Fake Meat that 'Bleeds'
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products

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  • (Score: 0) by Anonymous Coward on Sunday August 04 2019, @04:04PM (5 children)

    by Anonymous Coward on Sunday August 04 2019, @04:04PM (#875536)

    I know my BK won't have it ... because last year it was knocked down and replaced by a Starbucks.

  • (Score: 0) by Anonymous Coward on Sunday August 04 2019, @04:56PM (4 children)

    by Anonymous Coward on Sunday August 04 2019, @04:56PM (#875568)

    Get woke, go broke. It is official; Netcraft now confirms: BK is dying

    One more crippling bombshell hit the already beleaguered BK community when IDC confirmed that BK market share has dropped yet again, now down to less than a fraction of 1 percent of all fast food. Coming close on the heels of a recent Netcraft survey which plainly states that BK has lost more market share, this news serves to reinforce what we've known all along. BK is collapsing in complete disarray, as fittingly exemplified by failing dead last in the recent comprehensive taste test.

    You don't need to be a Kreskin to predict BK's future. The hand writing is on the wall: BK faces a bleak future. In fact there won't be any future at all for BK because BK is dying. Things are looking very bad for BK. As many of us are already aware, BK continues to lose market share. Red ink flows like a river of blood.