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Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix
Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times.
The company had originally set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the FT, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.
One production — a high-profile comedy-drama about morning television featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell called The Morning Show — has cost Apple hundreds of millions of dollars, the FT reports. Separately, Bloomberg reports that Apple is spending $300 million on just the first two seasons of the show.
That makes it more expensive on a per episode basis than the final season of HBO's Game of Thrones, which enjoyed a budget of roughly $15 million per episode and ranks as the most expensive season of television ever.
Also at 9to5Mac and Cord Cutters News.
Previously: Apple Investing $1 Billion in Acquiring and Producing TV Shows
Apple Inks Deal With Ex Machina Maker A24 Studio to Create Original Films
(Score: 3, Insightful) by Bot on Tuesday August 20 2019, @10:26AM (1 child)
Depending on the point of view, it's the same old apple.
Apple had the whole PC market (not that they were the first), left to IBM.
Had the whole GUI market (not that they were the first), left to Microsoft.
Had the whole internet phone market (not that they were the first), left to Android.
Had the whole pro media workstation market (not that they were the first), left to intel clones.
The alternative started out as inferior, and made progress by gobbling up cheap audience and more importantly devs, until the apple, resting on its laurels, find itself the second choice.
What changed apple was the return of steve. Old steve, normal reality distortion field, new steve, back in the place where he was ousted from, became a control freak so the imac and the ipod were the beginning of the closing up of the ecosystem culminated with the apple store. That is the kind of company the system likes, BTW and from the always on the brink of bankrupcy we got to the swimming into cash corporation.
What made apple great (apart the woz) was still steve, because he was the average user who wants stuff to work and be sleek, so the engineers had to cater to him.
Now apple reasons like the average corporation, a clone of sony.
Account abandoned.
(Score: 0) by Anonymous Coward on Tuesday August 20 2019, @03:07PM
In my experience the phone market has been more variable. At one time, 2/3 of new deployments of my app were on androids, now 2/3 are iPhones.