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Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix
Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times.
The company had originally set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the FT, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.
One production — a high-profile comedy-drama about morning television featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell called The Morning Show — has cost Apple hundreds of millions of dollars, the FT reports. Separately, Bloomberg reports that Apple is spending $300 million on just the first two seasons of the show.
That makes it more expensive on a per episode basis than the final season of HBO's Game of Thrones, which enjoyed a budget of roughly $15 million per episode and ranks as the most expensive season of television ever.
Also at 9to5Mac and Cord Cutters News.
Previously: Apple Investing $1 Billion in Acquiring and Producing TV Shows
Apple Inks Deal With Ex Machina Maker A24 Studio to Create Original Films
(Score: 0) by Anonymous Coward on Tuesday August 20 2019, @11:35AM
i think many people kept on watching game of thrones not because it was good but because it was a golden diamond encrushed train wreck.
i know i was watching to see what utter crazy story twist would happen next. and how great cgi and stagging could be wrapped around utterly bad story telling
if one squints a bit and looks at it from the side it totally pases as a "spaceballs" version but in the fantasy mixed with pr0n genere.
what totally wins the award is with what total conviction of "yeah this IS REALLY HAPPENING" the actors are acting the parody.