The Impossible Burger, a meat-free burger that's previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you'll be able to buy the plant-based burger in 27 Gelson's Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.
The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.
It's a 12 oz slab of fake ground beef, not yet shaped into patties.
(Score: 2, Disagree) by c0lo on Friday September 20 2019, @06:13AM (3 children)
If burger joints or restaurant can't sell them enough at a marked up "novelty"or "deli" price, then of course them burgers get into groceries.
How well they'll do there is to be seen.
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 1, Informative) by Anonymous Coward on Friday September 20 2019, @06:40AM (2 children)
Nah, this was always part of the plan and required FDA to sign off on it.
There is a chicken and egg problem where it occupies a small niche and remains expensive due to low volume, and can only expand its appeal by competing with ground beef on $/kg.
(Score: 2) by PiMuNu on Friday September 20 2019, @02:43PM (1 child)
> There is a chicken and egg problem where it occupies a small niche
Or it is just very expensive to manufacture such highly processed food.
(Score: 0) by Anonymous Coward on Saturday September 21 2019, @08:11AM
Which is sort of ironic since the people in my life that complain about processed foods the most are the vegans and, to a lesser extent, vegetarians. Who are the very people this is supposed to appeal to, from what I can tell.