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The Impossible Burger, a meat-free burger that's previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you'll be able to buy the plant-based burger in 27 Gelson's Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.
The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.
It's a 12 oz slab of fake ground beef, not yet shaped into patties.
(Score: 5, Interesting) by knarf on Friday September 20 2019, @08:37AM (4 children)
My wife is a 'pescetarian', i.e. she only eats cold-blooded slimy animals which are sufficiently alien from us mammals that eating them does not cause undue feelings of guilt for being instrumental in ending the creature's life for selfish purposes. I'm the one who does the cooking here and generally end up making something meat-free for everyone but every now and then the rest of us will put a burger on the grill where she has some 'substitute' or a piece of fish. A few months ago she came home with two types of 'incredible' burgers so we gave them a try...
No more, please. These things smell of a combination of liver sausage and/or cat food, the fake blood is over the top, the greasy texture is unappealing and the whole thing just shouts 'processed food is unhealthy'.
In other words I do not get the hype around these faux-burgers. I don't understand why they go to such great lengths to make these things look like meat because all that does is create something equivalent to the uncanny valley of burgers as in I don't know how many legs the creature which succumbed to produce this product has but I would not want to meet it in a dark alley type of association.
(Score: 0) by Anonymous Coward on Friday September 20 2019, @09:06AM (1 child)
It's not clear what product(s) you're talking about.
(Score: 3, Interesting) by knarf on Friday September 20 2019, @01:02PM
Those 'incredible' burgers of course, these things have been on sale here in Sweden for quite a while now. One version is called 'Incredible burger', the other goes by the name of 'impossible burger'. Both aim at copying meat smell, colour and texture. Both fall off a cliff down into the the uncanny valley. One of them smells of a freshly opened can of catfood, the other has a more liver-sausage-like smell, can't remember which is which. They 'bleed' profusely, they ooze fat and who knows what else.
(Score: 3, Insightful) by Freeman on Friday September 20 2019, @02:53PM
Apparently some people really like it, though. I've not had one, so I can't tell. Also, it's something like $8 a burger for one at Burger King. That's an expensive sandwich, from a fast food place that's not really known for their quality. Personally, I'd go with a nice black bean burger, like served at Mooyah! or even the veggie patty served at my local Subway which is cheaper for a foot long.
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
(Score: 2) by DeathMonkey on Friday September 20 2019, @06:18PM
Sometime pescetarians crave McDonalds, just like the rest of us!