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The Impossible Burger, a meat-free burger that's previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you'll be able to buy the plant-based burger in 27 Gelson's Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.
The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.
It's a 12 oz slab of fake ground beef, not yet shaped into patties.
(Score: 1, Insightful) by Anonymous Coward on Friday September 20 2019, @01:33PM
The same reason that you can't get a half-gallon of ice cream any more (they're 1.5 qts now), most bacon is 12 oz instead of 16 oz, it is hard to find a pound of coffee, yogurt used to be in 8oz cups, then 6oz, now 5.something oz, etc., etc. It is entirely all about dealing with rising prices by making them look the same by reducing the amounts of product in the package.
The interesting thing (no, I'm being facetious because it is obvious why it is the case), the packaging for these reduced amounts is close to the size of the original.