The Impossible Burger, a meat-free burger that's previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you'll be able to buy the plant-based burger in 27 Gelson's Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.
The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.
It's a 12 oz slab of fake ground beef, not yet shaped into patties.
(Score: 3, Insightful) by Freeman on Friday September 20 2019, @02:53PM
Apparently some people really like it, though. I've not had one, so I can't tell. Also, it's something like $8 a burger for one at Burger King. That's an expensive sandwich, from a fast food place that's not really known for their quality. Personally, I'd go with a nice black bean burger, like served at Mooyah! or even the veggie patty served at my local Subway which is cheaper for a foot long.
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"