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posted by Fnord666 on Friday September 20 2019, @04:51AM   Printer-friendly
from the fake-meat-is-feat? dept.

https://www.theverge.com/2019/9/19/20869271/impossible-burger-foods-gelsons-markets-southern-california-meat-free-plant-based

The Impossible Burger, a meat-free burger that's previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you'll be able to buy the plant-based burger in 27 Gelson's Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.

The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.

It's a 12 oz slab of fake ground beef, not yet shaped into patties.


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  • (Score: 2) by DeathMonkey on Friday September 20 2019, @06:18PM

    by DeathMonkey (1380) on Friday September 20 2019, @06:18PM (#896594) Journal

    These things smell of a combination of liver sausage and/or cat food, the fake blood is over the top, the greasy texture is unappealing and the whole thing just shouts 'processed food is unhealthy'.

    Sometime pescetarians crave McDonalds, just like the rest of us!

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