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posted by chromas on Wednesday December 04 2019, @03:51PM   Printer-friendly
from the Meatslap! dept.

Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say

A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.

The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.

One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"

In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.

The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.

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  • (Score: 3, Insightful) by Anonymous Coward on Wednesday December 04 2019, @04:11PM (1 child)

    by Anonymous Coward on Wednesday December 04 2019, @04:11PM (#928149)

    It is exactly like Budweiser (aka ABInBev) running commercials slamming and ridiculing craft beer drinkers while at the same time buying up as many craft breweries as they can. They want to marginalize the industry to the ambivalent who might be swayed to try the product, while at the same time getting a cut of a potential lucrative market of consumers whom they could never bring over to their side.

    It is simultaneously targeting two (or more) perhaps disparate groups. It is having your cake and eating it too, or at least trying to do so. Or covering all your bets. Or some other third metaphor that doesn't immediately come to mind.

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  • (Score: 2, Interesting) by Ethanol-fueled on Wednesday December 04 2019, @11:54PM

    by Ethanol-fueled (2792) on Wednesday December 04 2019, @11:54PM (#928286) Homepage

    San Diego is one of the Meccas of craft beer and, believe me, we pay very close attention to who buys what and they're fooling fucking nobody. A few years ago Anheiser-Busch opened a "craft" brewery in East Village and fucking nobody to this day visits. Has a good rating on Yelp, though.