Slash Boxes

SoylentNews is people

posted by chromas on Wednesday December 04 2019, @03:51PM   Printer-friendly
from the Meatslap! dept.

Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say

A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.

The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.

One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"

In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.

The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.

Older stories:

Original Submission

This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 4, Insightful) by ElizabethGreene on Wednesday December 04 2019, @05:38PM (2 children)

    by ElizabethGreene (6748) Subscriber Badge on Wednesday December 04 2019, @05:38PM (#928172) Journal

    The meat folks aren't wrong on, honestly. If you have concerns about processed foods there is a reasonable argument that a steak from cows has less processing in it than e.g. textured vegetable protein.

    Lab grown meat is an even easier target. Antibiotic use is ubiquitous in mammalian cell culture, and anti-meat has been harping on antibiotic (ab)use in livestock for years.

    Starting Score:    1  point
    Moderation   +2  
       Insightful=1, Interesting=1, Total=2
    Extra 'Insightful' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   4  
  • (Score: 0) by Anonymous Coward on Wednesday December 04 2019, @06:14PM (1 child)

    by Anonymous Coward on Wednesday December 04 2019, @06:14PM (#928187)

    And apparently it now destroys the climate too. And causes cancer, madness, blindness, hand pilosis, and eternal damnation.
    The entire market for meat substitutes in affluent societies is artificially created by aggressive propaganda. Not really different from scientologists or any similar cult creating demand for their wares through brainwash.

    • (Score: 3, Funny) by black6host on Wednesday December 04 2019, @09:29PM

      by black6host (3827) on Wednesday December 04 2019, @09:29PM (#928253) Journal

      And causes cancer, madness, blindness, hand pilosis, and eternal damnation.

      Pardon me, but I think you've confused the topic with masturbation. Two different kinds of meat there... :)