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Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say
A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.
The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.
One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"
In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.
The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.
Older stories:
Previously: U.S. Cattlemen's Association Wants an Official Definition of "Meat"
Regulation Coming to Lab-Grown Meat
FDA Approves Impossible Burger "Heme" Ingredient; Still Wants to Regulate "Cultured Meat"
Missouri Regulates Use of the Word "Meat" by Food Producers
Following IPO of Beyond Meat, Tyson Foods Plans Launch of its Own Meatless Products
Mississippi Bans Calling Plant and Cultured-Meat Patties 'Burgers'Related: Cargill, Bill Gates, Richard Branson Backed Memphis Meats Expects Meat From Cells in Stores by 2021
FDA May Force Rebranding of Soy, Almond, et al. "Milks"
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Beef Trimmings Dubbed 'Pink SLIME' Can Now be Labelled 'Ground Beef'
No Need to Cut Down Red and Processed Meat, Study Says
(Score: 4, Insightful) by ilsa on Wednesday December 04 2019, @05:51PM (2 children)
Whenever I see a non gov't org go apeshit like this, my immediate reaction is always the exact opposite of what they want. "Hmm... They seem to be very threatened by this. A meat-promotion org going all out to demonize veggie food? They're clearly threatened and so it's time to try more veggie food. A veggie-food promotion org harping on meat? Yeah I think I'll have that nice sirloin now. Rare, so the myoglobin oozes out as I slice into it.
Churches threatened by abortion? Well, I have a modest proposal...
(Score: 0) by Anonymous Coward on Wednesday December 04 2019, @06:17PM
https://en.wikipedia.org/wiki/True-believer_syndrome [wikipedia.org]
(Score: 2) by jmichaelhudsondotnet on Thursday December 05 2019, @01:34PM
What if I told you that an NGO is just a corporation if it is funded by a corporation and just a government if funded by a government.
Meaning you think there is a public sector of NGO's, but that is just an illusion.
A lot of us are trying to re-create the public sector that was destroyed but it is difficult considering they are trying to destroy us at the same time and have unlimited money.
The system on the left hates the system on the right and is constantly attacking it under the table, and they then want to pretend they are the right hand side after they have won. We live in the middle and our decisions make a difference, inaction and laziness will always result in the left side and the end of the species.
https://archive.is/dmjdm [archive.is]