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posted by chromas on Wednesday December 04 2019, @03:51PM   Printer-friendly
from the Meatslap! dept.

Plant-based burgers are "ultra-processed" like dog food, meat-backed ads say

A public-relations firm backed by meat producers has unleashed a savage marketing campaign that claims plant-based meat alternatives are unhealthy, "ultra-processed imitations" similar to dog food.

The campaign rolled out in recent weeks from the industry-funded firm Center for Consumer Freedom, according to The New York Times. So far, it has included full-page ads and opinion pieces in mainstream newspapers, including The New York Times, USA Today, and The Wall Street Journal. All the marketing material raises health concerns about trendy meat alternatives, such as the Impossible Burger and Beyond Burger.

One ad posed the question "What's hiding in your plant-based meat?" Another directed readers to take the quiz "Veggie Burger or Dog Food?"

In an op-ed, the managing director of the Center for Consumer Freedom, Will Coggin, labeled meat alternatives as "ultra-processed" foods and noted that a recent study led by the researchers at the National Institutes of Health linked ultra-processed foods to weight gain.

The negative marketing campaign comes amid soaring popularity of meat alternatives, which threaten to slice into the meat market's sales and profits. In recent months, big players in the meat industry had tried a different—some might say hypocritical—tactic to compete with the new comers—that is, they released their own lines of meat alternatives. Now, the industry wants consumers to think such alternatives are unhealthy.

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  • (Score: 0) by Anonymous Coward on Thursday December 05 2019, @11:30AM

    by Anonymous Coward on Thursday December 05 2019, @11:30AM (#928416)

    I occasionally have the vegetarian option, just because I feel like it. Where I used to live there was a pizza shop did a great vegetarian pizza. I used to order a vegetarian with added ham and cheese. Got funny looks the first few times, but it was a really excellent pizza.

    I think a lot of their marketing is about it being better for the planet, not necessarily much better for *you*.

    The only response I have for that is fuck them sideways with a baseball bat wrapped in barb wire.
    Same reason I don't give a shit about global warming. If it was really a problem they wouldn't be flying all over the planet bleating about it at holiday resort conferences.