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Journal by barbara hudson

One way to expand sales is a lateral move into another product line.

Looks like Tim Hortons is doing this by making two breakfast cereals, chocolate glaze and birthday cake

Tim Hortons has partnered with cereal company Post Foods to create a breakfast food inspired by the coffee-and-doughnut chain's iconic Timbits. The company says stores across Canada will soon sell two versions of the cereal based on the tiny doughnuts that have been a staple on the chain's menu since 1976: one chocolate-glazed flavour, and one birthday cake flavour.

Rumours of the product launch first circulated on social media in the fall of 2019 when some social media accounts shared images of boxes of the product.

Sounds gross. No honey glaze, no chocolate, no jelly filled.

Just do it the way it was intended, eat real TimBits with coffee or milk. For bonus points, serve with a side of donuts or apple fritters if you are going hypoglycemic (always a good excuse).

 

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